Research On The Functional Value And Social Needs Of The Niche Fitness Program

The daily growth of people’s sports demand,coupled with the contradiction between sports requirements and unbalanced and inadequate sports supply,is increasingly prominent,and this contradiction needs to be solved from the aspect of sports demand.At the same time,with the support of national policies,Fitness event with low awareness and participation enterprises,clubs and so on have mushroomed in the market.Fitness event with low awareness and participation can adapt to social contradictions and meet the people’s refined,personalized and even customized fitness needs.Based on this,this study mainly adopts questionnaire survey method,existing statistical data analysis method,structured interview method,field survey method and case analysis method.Questionnaires were administered to 530 residents aged 18 and over in five districts of Shanghai.To study the functional value and social needs of minority fitness programs,and put forward corresponding development suggestions,and draw the following conclusions:(1)There are regional differences in the distribution of niche fitness programs in Shanghai;the sports culture characteristics of "Shanghai style" have a great influence on Shanghai residents.The case analysis of shuttlecock project can be used for reference: the establishment of a minority fitness project association,combined with "one school and many products" into the campus,to systematically cultivate sports talents.(2)Shanghai residents have low awareness or participation in niche fitness projects,and some projects are stagnant or faced with the difficulties of uneven resource allocation,great difficulty in talent training and low project recognition.(3)The top three experiences and evaluation of the functional value of niche fitness programs are: "cultivating good spiritual quality","small competitiveness and more targeted",and "promoting interpersonal relationship"(4)The highest degree of Shanghai residents ’demand for niche fitness programs is: "Sports guidance demand of niche fitness programs";Shanghai residents’ demand for the development of niche fitness programs mainly includes: understanding the demand of niche fitness programs,demand of small platform organization,experience demand of niche fitness programs,and reducing the consumption demand of niche fitness programs.Based on the results of this study,the following suggestions are put forward:(1)Expand regional characteristics and advantages,increase publicity,and promote public cognition: use media,improve marketing means,and formulate publicity strategies.Give full play to the initiative of the community concept,and create knowledge lecture halls or regular activities within the community.(2)Lower the threshold of projects,increase investment in events,and cultivate sports talents: many fitness projects have high threshold problems.On the one hand,the project itself has certain requirements for participants’ physical quality and sports venues,and on the other hand,the lack of relevant guidance personnel.(3)Establish sports industry standards and improve the competition system: draw lessons from international standards and improve domestic standards.Refine the industry standards and improve the standard system.Under the system of separating management from management,the government guides enterprises,social organizations,schools and other organizations to carry out sports events.(4)Build a service platform and establish a brand effect: create an information service platform through the Internet,and improve the service quality by combining online and offline.Give full play to the demonstration effect of the Winter Olympics,build a good image of Shanghai,and establish relevant brands.(5)Integrate various resources and develop smart sports: regional division,reasonable construction of stadiums,and coordinated management of the opening of school sports venues.Make rational use of geographical resources and expand the advantages of the project.Enjoy the 5G era and develop smart sports.