| As the product of the rapid development of modern information technology,big data provides a new way to enhance the effectiveness of ideological and political education.General Secretary Xi Jinping deeply pointed out that it is necessary to promote the deep integration of the traditional advantages of ideological and political education with modern information technology,so that the Internet can become a powerful force to promote the development of ideological and political education.Based on this,studying the effectiveness of ideological and political education in the era of big data is not only the practical requirement of ideological and political work,but also the theoretical demand of the development of ideological and political discipline.Based on big data and its related technologies,this study attempts to provide new ideas and methods for the effectiveness of ideological and political education through the implicit value information behind the data.This paper is mainly divided into four parts to discuss the effectiveness of ideological and political education in the era of big data.The following are the main contents of the four parts.The first part is the introduction.It mainly focuses on the research background,significance,current situation,methods,innovation and shortcomings of this article,which is helpful to grasp the paper as a whole.The second part defines the relevant concepts and expounds the four relevant factors of the effectiveness of ideological and political education.These four parts,which have internal logical unity,discuss the necessity of the research and illustrate the theoretical basis of the research,laying a foundation for the following study.The third part,based on the background of the era of big data,emphasizes the opportunities brought by big data technology to improve the effectiveness of ideological and political education from such aspects as the accelerated expansion of information resources,the significant improvement of prediction function and the constant updating of data thinking;it also analyzes the challenges faced in the operation of ideological and political education from the aspects of data disclosure,data complexity and data redundancy.In short,big data is a “double-edged sword”.We must face up to the dual impact of big data.The fourth part,based on the principle of problem orientation and seeking truth from facts,combined with the elaboration of the second and third parts,puts forward targeted construction ideas on how to improve the effectiveness of ideological and political education from five levels.First,when using data,educational subjects should enhance data mining,analysis,presentation and sensitivity;besides,they should also guide the educational objects to base on the mainstream value,cultivate data cognition,enhance the awareness of discrimination and understand the intention of data;then,they should also innovate the educational content by fully excavating the educational information,enriching the network learning resources,using the data information to locate and expanding the educational content;in addition,they should also create a favorable educational environment by means of improving the laws and regulations and optimizing the data use environment;last,educational subjects should effectively obtain the evaluation information,better the evaluation index system,follow the guidance of the evaluation report,and improve the follow-up ideological and political work to carry out teaching evaluation,so as to ensure the continuous improvement of education quality. |