| As the main battlefield of our ideological and political work,colleges and universities are constantly innovating education mode around the fundamental task of moral education.At present,with the rapid development of modern information technology,mankind has entered the "Big data era" of massive data mining,analysis and application.With the rapid development of data technology,universities can break the time-space restriction and realize multi-position education and teaching.However,in the face of a variety of information resources,students’ thinking ideas,interests and preferences become more complex and diversified,and the traditional extensive working mode cannot meet the diversified development needs of students.Therefore,in the face of the massive increase of data and students with diverse personalities,rational use of big data technology resources,promote the ideological and political work in colleges and universities from simple and extensive to excellence,and provide students with targeted guidance and special education is the meaning of the current development of ideological and political work in colleges and universities.The precision of ideological and political work in colleges and universities is the inevitable development of theory and practice.Marx and Engels proposed to realize the all-round development of human beings and pointed out the importance of ideological work.Advancing with The Times can better promote the accurate reform of ideological and political work in colleges and universities.As an emerging technology,big data is a powerful driving force for the precision reform of ideological and political work in universities.At the same time,big data also gives new concepts,characteristics and tasks to the precision of ideological and political work in colleges and universities.Compared with the traditional mode of ideological and political work,most colleges and universities have realized the importance of big data technology and made some achievements in precision funding,personalized teaching and other aspects.However,there are still some problems,such as lack of precision education personnel ability,single working method,lag of big data platform construction and data security and ethical dilemma.Generally speaking,the reason for these problems is that most ideological and political workers in colleges and universities have not established big data thinking and still use traditional ways to deal with problems in practical work.The national system of big data use is still being improved,and most colleges and universities lag behind the construction of big data platform and lack of precise technical talents due to the influence of cognition and funds.In view of the above problems,this paper puts forward four aspects of countermeasures and suggestions.First of all,we should establish and improve the precision of ideological and political work in colleges and universities.The state should promote the construction and implementation of big data application system;Colleges and universities should strengthen their own system and mechanism construction,and increase the security guarantee while data sharing.Secondly,we should build and operate a precise big data center for ideological and political work in colleges and universities,properly utilize data from inside and outside colleges and universities,cultivate a core technology team of big data ideological and political work,and strengthen technical support.Thirdly,it is necessary to improve the big data literacy of ideological and political workers,establish big data awareness,master big data knowledge and skills,and use big data thinking to conduct educational management on the basis of improving the ethical management rationality of big data.Finally,we should innovate and develop accurate methods of ideological and political work in colleges and universities.By depicting students’ portraits,the students’ behavior state can be fully reflected,so as to accurately study and judge the trend of students’ thoughts and activities.Promoting big data technology to enable the precision of ideological and political work in colleges and universities has been effective. |