Research On The Integrated Development Of Sports Industry And Tourism Industry In Fujian Province

With the development of economy and society,the integration of different industries has become an inevitable trend of industrial and economic development.At the same time,with the continuous improvement of people’s living quality and consumption level,more attention has been paid to the enhancement of physical fitness and experiential consumer products.In this context,the new industry of combining sports and tourism has gradually attracted the public’s attention.In recent years,many policies issued by the state have mentioned the promotion of the integration of sports industry and tourism industry for many times.Since the "14th Five-Year Plan",the importance of the integration of sports and tourism has also been increasing.Fujian Province has a good foundation of sports industry,and the realization of integrated development with tourism industry can effectively drive consumption upgrading,promote economic structure transformation,and promote the high-quality development of the two industries.Therefore,this paper takes the integrated development of sports industry and tourism industry in Fujian Province as the research object,explores the level and influencing factors of its integrated development,and puts forward corresponding suggestions on this basis.On the basis of relevant literature and theories,this paper makes a descriptive analysis of the current situation of sports industry,tourism industry and the integration development of the two industries in Fujian Province.In the empirical research part,this paper calculates the development level of the two industries,measures the integration of the two industries using the coupling coordination model,and then analyzes its influencing factors using the gray correlation analysis model.Finally,the paper puts forward corresponding suggestions to promote the integrated development of sports industry and tourism industry in Fujian Province.The main research conclusions are as follows:First of all,build the evaluation index system of industrial development level,calculate the comprehensive development level of the sports industry and tourism industry in Fujian Province,and draw a conclusion that both of them have a continuous upward trend and are alternately in the leading position,and the development gradually tends to balance.Secondly,the coupling coordination degree model is built to measure and analyze the coupling degree,coupling coordination degree and synchronization of the sports industry and the tourism industry.It is concluded that although the two industries have high coupling degree and the coupling coordination degree is also improving,they are still on the verge of imbalance and barely coordination,and the coupling coordination degree needs further improvement.Finally,establish the gray correlation analysis model and select the influencing factor indicators of the integration development,calculate the correlation between the various indicators and the coupling coordination degree,draw several influencing factors with high correlation degree,conclude that three aspects of government support,market demand and enterprise development are important factors that affect the integration development.Based on this,put forward corresponding suggestions for the integration development: Strengthen the government support,promote the formation of scale effect;Create well-known brands and projects,actively cultivate consumer demand;Pay attention to the construction of talent team,improve the scale and competitiveness of enterprises;Use resources according to local conditions to build a coordinated development pattern of all regions;Promote the balanced development of industries and form a long-term synergy mechanism.