| In recent years,with the continuous development of China’s economy,the continuous improvement of per capita disposable income,the continuous improvement of residents’ consumption capacity,people are more in pursuit of diversified life,sports fitness and tourism and leisure are more favored by many consumers,with consumers’ demand for sports products and tourism products more and more diversified,sports tourism as a new format emerged,it will integrate the sports industry and tourism industry with each other,forming a new industry,nowadays,sports tourism has become a new economic growth point,People are increasingly enthusiastic about participating in sports tourism.In 2019,the relevant departments of the state proposed to promote the industrial integration of the sports industry and the tourism industry to help the high-quality development of China’s economy.The industrial integration of sports industry and tourism industry is a practical requirement under the current domestic and international "dual circulation" background,and it is also an urgent requirement for the strategic goal of building a strong sports country in China,which fully reflects the importance of this paper on the integration of sports and tourism industry.At present,the integration and development of China’s sports industry and tourism industry is not balanced,and there are certain differences in the development of different regions,this study gives the background and significance of the integrated development of sports tourism industry,taking the eastern region of China from 2011 to 2020 as the research object,ten provinces and cities in the eastern region of China: Beijing,Tianjin,Hebei,Shanghai,Jiangsu,Zhejiang,Fujian,Shandong,Guangdong,Hainan,analyzing the integration development status of its sports tourism industry,the advantages of integrated development and the current dilemma of integrated development.In terms of empirical analysis,this paper uses the entropy method,coupling coordination model,relative development model and spatial correlation analysis method to analyze the regional differences in the integrated development of sports tourism industry in eastern China,in addition,the influencing factors of the integrated development of sports and tourism industry in eastern China are analyzed from the macro and micro levels,and finally the conclusions of this paper are given and corresponding development suggestions are put forward.The research conclusions and suggestions are as follows:(1)This paper uses the entropy value method to calculate the comprehensive development index of the two major industries from 2011 to 2020.From the perspective of time,the development of the two major industries in each province is at a low level,and the development of the two major industries fluctuates in years,but whether it is the sports industry or the tourism industry,the overall development level is gradually improving,and the development momentum is steadily improving,but the development situation in some years is also relatively backward.From a spatial point of view,there are obvious regional differences in different regions in different years,indicating that the industrial integration and development of different regions are not balanced.(2)Through the calculation of coupling coordination degree and relative development index,it is found that the integrated development of the two major industries in ten provinces and cities in the eastern region can be roughly divided into three echelons,the first echelon is Guangdong,Jiangsu,Shandong and Zhejiang,the second echelon is Beijing,Shanghai,Fujian and Hebei,and the third echelon is Tianjin and Hainan.From the perspective of time,from 2011 to 2020,the coupling coordination level of the eastern provinces of China was generally at a low stage and relatively stable,but in general,it still showed an upward state,indicating that the integration of the two industries has a good development trend.From the spatial point of view,whether it is the coupling coordination level or the coupling coordination type,the coupling coordination development differences in different regions can be significantly seen,and in the coupling coordination type,the sports lagging type is most,and there is no obvious synchronous development area.(3)Through the measurement of the Moran index to analyze the correlation between regions,the eastern region does not have obvious spatial agglomeration,but there are obvious differences,but the difference decreases year by year,the degree of spatial correlation between local areas does not change much,through the observation of the Moran scatter plot,it is found that the four types of classification exist,all have obvious differences,but there is no obvious change in type.(4)Analyze the influencing factors of the integrated development of sports industry and tourism industry in the eastern region from both macro and micro perspectives.The influencing factors at the macro level include four directions,namely government policy,market factors,enterprise development,and technological innovation,among which the market aspect is divided into market economy factors and market demand factors.The influencing factors at the micro level are selected from the evaluation index system for the integrated development of the sports industry and the tourism industry,and the specific degree of influence is: tourism industry operation,number of tourism industry employees,number of sports industry organizations,number of tourism industry organizations,tourism industry scale,sports industry employees,sports industry scale,sports industry operation.(5)It puts forward suggestions for the sports tourism industry from five aspects: establish a regional coordinated development mechanism;Improve the government policy system;Give full play to the ability of government guidance and enterprise resource integration;Exploring the sports tourism market;Cultivate talents for complex industrial integration. |
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