Research On The Evaluation Of Ideological And Political Education In Colleges And Universities In The Era Of Big Data

With the rapid development of information technology such as the Internet of Things,artificial intelligence and cloud computing,big data has become the most important sign of The Times.Big data not only brings new technological means and methods to social development,but also changes people’s living environment and way of thinking.Under the background of national big data strategy,the application of big data technology in the field of ideological and political education in colleges and universities is an inevitable choice to conform to the development trend of The Times.Evaluation is the inevitable link of ideological and political education in colleges and universities,and the application of big data technology is an important way to crack the evaluation dilemma and realize the evaluation function,which is the internal requirement of realizing the value of ideological and political education in colleges and universities.Big data is also a double-edged sword,which brings opportunities for the innovation and development of ideological and political education evaluation in colleges and universities,but also accompanied by a series of risks and challenges.It requires us to deeply analyze the present situation and root causes of ideological and political education evaluation in colleges and universities,and discuss how big data can enhance the advantages and suppress the disadvantages to help the evaluation function play.This paper takes the evaluation of ideological and political education in colleges and universities in the era of big data as the research object,and carries out the following studies respectively:In the first part,explain related concepts.Explain the “connotation of big data”,“characteristics of big data”and“connotation the evaluation of ideological and political education in colleges and universities”.It provides theoretical guarantee for further exploring the literature related to the evaluation of ideological and political education in colleges and universities in the era of big data.The second part,the present situation and root analysis of ideological and political education evaluation in colleges and universities.According to the relevant literature analysis,the evaluation of ideological and political education in colleges and universities has achieved many achievements in the long-term development process: the evaluation elements have evolved to multiple,the evaluation process is transformed into polymerization,and the evaluation effect has developed to precision.However,at the same time,the dilemma of evaluation target,method,index system and information is more prominent:evaluation objectives lacks clarity,evaluation methods lacks diversity,evaluation index system lacks scientificity and evaluation information lacks precision.The root causes of the dilemma are the particularity of the evaluation of ideological and political education in colleges and universities,the fragmentation of the evaluation value,and the limitation of the means of collecting evaluation information.The third part,research on the opportunities and challenges of the evaluation of ideological and political education in colleges and universities in the era of big data.According to its own the characteristics and advantages of big data,this paper explains the new opportunities brought by big data for the the development of evaluation: data analysis methods promotes the transformation of evaluation paradigm,data association analysis enhances the evaluation and prediction function,data storage function is beneficial to expand the evaluation content,and data visualization technology drives the abundant evaluation methods,which also verifies the the rationality and feasibility of applying big data to the evaluation of ideological and political education in colleges and universities from the side.Meanwhile,it also describes the risks and challenges brought by big data,such as insufficient data literacy of evaluation subjects,incomplete data information of evaluation elements and inadequate privacy protection of evaluation objects.The fourth part,exploration on improving the quality and efficiency of ideological and political education evaluation in colleges and universities in the era of big data.Big data technology is an important way to effectively improve the quality and level of the evaluation of ideological and political education in colleges and universities.In view of the above-mentioned pratical difficulties and challenges,the corresponding strategies are proposed from the aspects of the evaluation subject,evaluation method,evaluation index system and evaluation mechanism.