Research On The Consent Generation Mechanism Of Play Worker

With the development of digital capitalism,non-material labor engaged in the production of commodity information and cultural content has become a form of labor that cannot be ignored in today’s society.From the perspective of communication political economy,playbour,one of the subjects of non-material labor,is a kind of worker between ordinary players and hired workers.Their game time is converted into surplus labor time by digital capital,and the boundary between play and work is increasingly blurred.As a kind of "internal voluntary obedience" that drives players to work,"consent" plays a key role in the process of players converting labor into labor.However,previous studies have mostly analyzed the path of "manufacturing consent" unilaterally from game developers or platforms,and stayed in humanistic thinking,lacking in a localized situational study on the mechanism of accepting and internalizing "consent" in the game industry.The players in this perspective are passive and isolated,which cannot explain the fact that most players actively "choose" to play games and work voluntarily for free for a long time.Therefore,from the perspective of gamers,this paper uses the methods of in-depth interviews,participatory observation and game mechanism research to conduct a field study on the online game Genshin Impact,and studies the generation mechanism of playbour’ s consent in a situational and localized way.The research found that: Consent originates from the original intention of players to seek emotional satisfaction,runs through affective labor and ultimately guides players to become workers of digital capital.Under the action of the card drawing mechanism of the game,players’ emotional motivation and competitive motivation generated their consent to krypton gold;In order to complete the pre programming main task of the game,players form the consent of the "liver" game and perform repetitive work;After the game behavior has become a habit,players have the psychology of consciously maintaining the game viscosity and have the consent to social behavior.Krypton gold,"liver" game and social interaction are essentially capital appreciation for game manufacturers.While players engage in game related behaviors,they are also alienated to consumers,producers and playbours.Digital capitalism invades the private life of users in an unprecedented way.Its exploitation essence is disguised as the ideology of entertainment and relaxation,while its internal productivity is masked by the consumption of games.Players are transformed into playbours and absorbed into the production and reproduction system of digital capital,forming a new working class.