Research On The Application Of Urban Slow Live Broadcasting In Urban Image Communication

As a new form of live broadcast,slow live broadcast,against the background of the current fast-paced and fragmented life,has broken into people’s vision as a Longue durée live broadcast without editing,and has been recognized by people.It is also increasingly used in various fields.With the popularity of slow live broadcast,many media have launched slow live broadcast,but the focus is no longer on the news scene,but on the city’s landmark buildings or local scenic spots.The city slow live broadcast gradually "dominates the screen",Tiktok and other short video platforms,and has achieved greater attention and certain results.This article takes urban slow live streaming as the research object,analyzes the characteristics of urban slow live streaming,explores the application value of urban slow live streaming in urban image communication,and explores the current application status of urban slow live streaming.It analyzes the problems in current urban slow live streaming,and finally combines the above research to further explore the optimization path of future urban slow live streaming.The research results indicate that urban slow broadcasting has opened up new channels for the dissemination of urban image,arousing the audience’s interest in the city.At the same time,in urban slow broadcasting,the participation and interaction of multiple subjects can greatly enhance the audience’s memory of the city,and strengthen the dissemination of the city by shaping the urban image.However,there are currently many problems with urban slow live streaming,such as a lack of innovation in live streaming content,lack of interest,and homogenization;There are issues with incomplete technology and equipment in the technical operation of live streaming,resulting in poor scene presentation and the risk of public opinion deviating from the shaping of the city’s image.Strategies have been proposed to enhance the interactivity and participation of urban slow broadcasting,deepen the content of urban slow broadcasting,improve application technology,integrate urban image communication strategies,and strengthen public opinion guidance,in order to provide some reference value for the development and innovation of urban slow broadcasting.