Analyse The Status Quo And Problem Exists For Image Dissemination Of Local Provincial Universities

While all colleges and universities are developed with its informationization and group organization as of today, The effect of image dissemination of universities, on one hand, directly affects its popularity and reputation in public, and also the percentage of candidates and employment of graduates; On the other hand, the result of image dissemination of universities determines its difference in requiring perquisites, such as introducing excellent talents, gaining fund for scientific research, get wide cooperation from society etc., which make the sustainable development of universities.However, those two factors is, in the mean time, the bottleneck that restricts the survival and development of universities. The essay first expounds the concept of image, image of universities and image dissemination of universities, then analyze the significance of image dissemination for universities, and followed by typical example of Xiangfan college, to study on the contents and approach of image dissemination of all the eleven provincial colleges and universities in Hubei, and analyze its status quo and characteristic in image dissemination, and suggest solutions for problems exist. As the case of Xiangfan College is of universality among the eleven universities, we can derive a general principle and common significance through this study. Besides that, the case of Xiangfan College also has a typical significance in our practice.This thesis mainly focus on exploring the characteristic and regularity of image dissemination of local provincial universities in Hubei, and research the form of image dissemination activities, and tried to get the relationship between these forms and its contents, so as to get the nature of their image dissemination and find the solution for problems exist.