Research On The Development Of Ice And Snow Tourism In Cuiyun Mountain Scenic Area In Chongli

This study takes the Chongli Cuiyun Mountain Scenic Area as the main research subject,which has the natural convenience of sightseeing,leisure and all-season outdoor sports under the support of the Winter Olympics attribute,and how to continuously improve the quality of ice and snow tourism,continuously enrich the ice and snow tourism mode and cultivate various types of tourism products is the main research content of this paper.This study analyzes the Chongli Cuiyun Mountain Scenic Area through the author’s field visits,expert interviews,questionnaires and other methods,and find out the advantages and disadvantages,challenges and opportunities,as well as problems and shortcomings of the development of ice and snow tourism in Chongli Cuiyun Mountain Scenic Area.On the basis of learning from the successful experience of foreign ice and snow tourist attraction in the post Winter Olympics period,through the "anatomy sparrow" analysis of the Cuiyun Mountain Scenic Area,Propose relevant strategies for the development of ice and snow tourism in scenic areas.This study is divided into six chapters:The first chapter is the introduction,which presents the background of this study from the policies of the country to Hebei Province on supporting the development of ice and snow tourism and the typical characteristics of Chongli Cuiyun Mountain Scenic Area,and explains the content and methods of the study,the purpose and significance of the study.Chapter 2 composes and summarizes the current situation of domestic and foreign research on ice and snow tourism and related concepts,defines the concepts of ice and snow tourism and industrial integration,and elaborates on the main theories such as "two mountains" theory,and tourism land life cycle theory,providing the theoretical basis for this paper.Chapter 3 provides an in-depth analysis of the current situation of tourism development status of Chongli Cuiyun Mountain Scenic Area.Firstly,this article summarizes and sorts out the location attributes,Winter Olympics attributes,natural attributes,and cultural attributes of the Cuiyun Mountain Scenic Area in Chongli,and analyzes and summarizes the current development status from three dimensions: ice and snow tourism,leisure vacation tourism,and supporting resources.Finally,the SWOT analysis method is used to analyze the advantages,disadvantages,opportunities,and challenges of the Cuiyun Mountain Scenic Area.Chapter 4 is the implementation and result analysis of the tourist experience survey in Chongli Cuiyun Mountain Scenic Area.By systematically analyzing and synthesizing the factors that affect the tourism development of Cuiyun Mountain Scenic Area,indicator system was constructed from three aspects: the overall environment of the scenic area,product supply,and service governance.Through scientific analysis of basic tourist information,questionnaire reliability,questionnaire validity,influencing factors,and correlations,it was found that the quality of ice and snow tourism,tourism product formats,and there are some related issues in infrastructure construction and tourism marketing methods.Chapter 5 is the successful cases and reference significance of the development of ice and snow tourism during the post Winter Olympics period abroad.The relevant successful experiences of two tourist attraction that once hosted the Winter Olympics,Chamonix Town in France and Whistler Town in Canada,in the post Winter Olympics period are selected for analysis and summary.It is found that the Chongli Cuiyun Mountain Scenic Area has certain reference significance in expanding tourism product formats,cultivating mass tourism experience projects,improving the infrastructure construction of scenic spots,and focusing on the seasonal balance of tourism projects.Chapter 6 is the conclusion and outlook,which summarizes the main conclusions of this paper and points out the shortcomings of the research and the direction of further research in the future.