Research On The Fusion Development Of Wudang Mountain Traditional Health Tourism Based On The Perspective Of Industrial Convergence

Since the State Council's Document No.46 of 2014,“Several Opinions of the State Council on Accelerating the Development of Sports Industry to Promote Sports Consumption”,China has successively integrated the development of sports industry and related industries,starting with supply-side reforms and actively responding to the “people's yearning for a better life”.The demand for consumption upgrade is the main theme of China's economic and social development in the new era.Wudang Mountain is not only one of the birthplaces of the three pillars of Chinese culture,Confucianism and Taoism.It also enriches the health-care exercises with Chinese cultural characteristics on the basis of the Taoist culture “Heaven and Earth”.With the development of China's economy and society and the enhancement of international influence,the tourism industry of Wudang Mountain has shown a rapid development trend in the past ten years.From 2011 to 2017,the compound annual growth rate is as high as 15.98%,and the tourism industry is steadily rising.However,the Wudang Mountain traditional farming industry with green mountains,green water and abundant cultural resources has long been in a low position,while the traditional health and tourism industry has a strong integration and development foundation.How to penetrate,extend and reorganize resources between the two industries The form of upgrading the level of inter-industry integration under the constraints of resources has important theoretical and practical value for the existence of the uneven hot and cold in the development of Wudang Mountain's existing tourism resources and the realization of sustainable economic and social development.The paper uses literature,questionnaires and field surveys to conduct a full demonstration of the research basis,data collection,questionnaire design reliability and validity,and technical route to ensure scientific and normative research.The introduction of this paper mainly defines the purpose and significance of the research,the literature review,the research object and the research method.The second part of the thesis first compares the natural,cultural and social resources of Wudang Mountain with the theory of industrial integration.Secondly,it refers to the consumption end to the existing Tourism consumer customers conducted a questionnaire survey and found that Wudang Mountain has a low level of tourism consumption and is in the form of sightseeing and tourism.The tourist routes are mainly concentrated in the traditional sightseeing spots of Wudang Mountain such as Jinding,Nanyan and Taizipo.The main tourist destinations of tourists are natural landscape tours,while the number of traditional health tourism activities is small,and it is expected to increase the level of Taijiquan health guidance.Exercise items such as the exercises.Finally,using the gray correlation tool to analyze the integration degree of traditional farming industry and tourism industry,it is found that the traditional health care and tourism industry have low correlation,and the relationship between policy factors and market factors for the integration of traditional health care and tourism industry in Wudang Mountain is found.high.Based on the above arguments,it is found that the degree of integration is low.The reasons for the low degree of integration from the aspects of resources,industrial development and demand are mainly due to the uneven use of resources;insufficient policy guidance;the development of traditional farming industry is relatively low;Insufficient integration of resource utilization;insufficient marketing,traditional awareness of health tourism;low tradition of infrastructure construction,low degree of modernization;lack of professional talents,lack of integration and other aspects.The conclusion is drawn from the analysis: Wudang Mountain traditional health care and tourism have the basis and conditions for the integration and development,and the integration development is beneficial to the economic development of Wudang Mountain.However,the current development of the two industries is relatively low.The following suggestions are given:(1)Strengthening the role of policy guidance,formulating traditional health tourism development strategies,rationally planning routes,and promoting integrated development;(2)enhancing the effect of industrial linkage development,enriching traditional health tourism product types for target markets,and improving industries(3)Rational use of resources,strengthening resource utilization,and promoting integrated development;(4)Encouraging the marketing strategy of ticketing strategies,enhancing the modern propaganda methods of Wudang Mountain,and grasping the key points of publicity;(5)Improving the modernization level of infrastructure,Guarantee the integration of industry development;(6)Cultivate compound professionals and increase the power of integration.