Research On The Influence Of Fandom Culture On The Values Of College Students And Countermeasures

"Lying flat culture" is a kind of youth subculture in which some young people maintain a low level of comfortable life by quitting the competition and going with the flow in the face of the increasingly introverted and instrumentalized society,or maintain their subjectivity by means of "low desire".It represents the awakening of youth’s self-consciousness and the soft resistance to the "internalized" society.It is the extension and variant of "mourning culture" and "Buddhist culture",and also the new form of youth subculture.Although the "lying flat culture" pursues the subjective life of people as its value purview,the "people" it focuses on are "private" and "individual" rather than people in capital,so egoism,negativity and retreat are the core of its essence.The spread of "lying flat culture" has seriously affected the life attitude of some college students,making some of them inactive and impatient in theoretical learning.Focus on the ego and lack of initiative in practice;In the daily life of entertainment first,depression retreat.The reasons for the influence of "lying flat culture" on college students’ attitude towards life are as follows: First,from the perspective of main factors."Mental underage" state promotes "unconscious lying flat";"Learned helplessness mentality" leads to "helpless lying flat";"Refined self-interest" creates "selective lying flat";"Novelty seeking and blindly following psychology" leads to "conformity lying flat".Second,from the object factor.The narrative mode of intertext aroused the strong interest of college students.The concept of "human subjectivity" causes the emotional identity of college students.Third,from the point of view of ring body factors.The spread of social "lying flat culture" is external environmental factors;The "duality" of university management system is the internal environment factor;The "particularity" of the family situation is the basic environmental factor.Fourth,from the medium factor.The "uniqueness" of network media promotes college students’ cognition of "lying down culture";Commercial publicity and shaping help college students to identify with "lying flat culture";The openness and interactivity of network communities accelerate the internalization of "lying flat" culture among college students.The influence of "lying flat culture" on college students’ life attitude can be solved from the following aspects: On the one hand,strengthen individual education.Cultivate and promote college students to "sit up" with the spirit of struggle;Guiding college students to "stand up" with ideal and faith education;Cultivate critical thinking ability to promote college students to "be strong".On the other hand,the "lying flat culture" was incorporated.Paying attention to realistic demands is the premise of "enlisting";Sublating "lying flat culture" is the way to incorporate;Reconstruction of cultural internalization is the key to inclusion.On the other hand,optimize the ring factor.To eliminate the social lying flat with the high quality of social and economic development;To solve the "dual" dilemma of colleges and universities with more scientific and reasonable management system;Build strong value recognition with good family style.On the other hand,deepen the intermediary supervision.Improve the network media governance mechanism to curb the "disorder" of network media;Strengthen the supervision and management of cultural derivative market,restrain the "barbarity" of "lying flat culture" business;Adhere to the value guidance of network community and curb the group identity of "lying flat culture".