Research On The Cultivation Of Mainstream Values Of College Students In The Era Of Big Data

Compared with other educational research objects,college students are characterized by diversified values,fragmented knowledge acquisition and utilitarian value orientation,which weakens the effectiveness of traditional ideological and political education mode to a certain extent.However,the birth of new media supported by big data technology makes the ideological state of college students more elusive.As the ideological and political education with the cultivation of qualified members of society as the essential requirement,it should be in line with big data technology.In the critical period of the formation of college students’ values,it should escort the cultivation of contemporary youth’s mainstream values through effective collection,accurate analysis,scientific research and judgment,and reasonable guidance.Therefore,it is of great practical significance to explore the cultivation of college students’ mainstream values in the era of big data.Therefore,it is of great practical significance to study the cultivation of college students’ mainstream values in the era of big data.Based on the background of the era of big data,this paper analyzes and demonstrates the potential path of cultivating college students’ mainstream values in the era of big data from five aspects.The main content framework is as follows: In the introduction part,through sorting out the research on big data education at home and abroad,analyzing and summarizing the existing results,clearly drawing the research ideas and methods,and clarifying the difficulties and innovations of this research.In the first chapter,the cultivation of mainstream values of college students in the era of big data is summarized.This paper discusses the concept,characteristics and functions of big data technology,and defines the mainstream values,core values and cultivation of mainstream values in the era of big data conceptually,and thus leads to the internal connection point of cultivation of mainstream values chimed by big data technology.Chapter two is the theoretical basis and practical basis of cultivating mainstream values of college students in the era of big data.This paper emphatically combs the ideas of Marx,Engels and their successors on the use of “number”in ideological and political education,and points out the urgent practical needs of cultivating current mainstream values by taking the era of big data as the entry point.Chapter three: The main problems of cultivating mainstream values of college students in the era of big data.Firstly,from the perspective of educated students,this paper analyzes the bias existing in the cognition of mainstream values of contemporary college students.Secondly,it interprets the alienation of the relationship between people and technology from the interaction dimension,clarifies the reverse domestication of technology and the phenomenon of information cocoon under the excessive dependence on big data technology,and lays the foundation for the realization of technology reconciliation in the cultivation of mainstream values in the later paper.Chapter four analyzes the cultivation path of college students’ mainstream values in the era of big data.Based on the previous article,this paper summarizes and attributes many problems existing in the process of the embedding of big data technology into the cultivation of mainstream values,and puts forward five key points,including updating the concept of educational subject,strengthening the positive guidance of educational object,promoting the positive iteration of educational content,improving the efficient utilization of educational medium,and promoting the dynamic optimization of educational loop.It strives to solve the problems of value disorder brought by big data technology,so as to stimulate the strong positive appeal and appeal of mainstream values and highlight the social mission of “cultural people”.