A Study On Self-Presentation Of Female We-Media Bloggers From The Perspective Of Multi-Modal Discourse

In the era of omnimedia,the development of women’s liberation has entered an unprecedented situation.With the comprehensive coverage of the Internet platform,the emergence of female blogger groups has accelerated the emancipation of female thought.Nowadays,the research on the combination of feminism and We-Media in the academic circle is still conservative,and the research objects are mainly single platform or consumerism,which is rather one-sided.At present,there are few topics for female new We-media bloggers in the academic world.Therefore,this paper selects 7 representative female bloggers from the two we-media platforms of Douyin and Weibo to study the self-presentation of female bloggers under the background of the new era from the perspective of multi-modal discourse.By combining linguistics and communication,it constructs discourse structure table,audience communication process,audience sharing behavior pattern chart,and mining audience comment word cloud.Find out the problems behind the We-Media,and try to provide solutions for the We-Media gatekeeper’s loss of defense,the lack of mainstream discourse power and other phenomena.This paper studies the multi-modal discourse of female we-media bloggers from the linguistic system and non-linguistic system,subdivides each mode under the two systems,and explores the self-image achieved by using different modal techniques.This study not only excavates the self-presentation of female bloggers in detail,but also provides a new research perspective for the development of feminism in the new era,so as to get rid of the stigmatized label of women and realize the full liberation of women.