Research On The Present Situation And Countermeasures Of The Value Orientation Of Sina Weibo Blogger

The value orientation of Sina Weibo bloggers has always been the focus of academic circles.In recent years,with the development of new media technologies,the Sina Weibo platform has become the largest network information exchange platform in China and has become a concentrated expression of online public opinion.With the frequent occurrence of Internet public opinion crisis in recent years,the Internet public sentiment crisis has also emerged.This has brought us a convenient message and also brought challenges.This article uses the theoretical paradigm of Marxist values to explain the value orientation of the Sina Weibo platform blogger,and sorts out and responds to the Weibo platform through the three dimensions of the Sina Weibo platform's blogger's value orientation,generation reasons,and coping strategies.Some basic questions about the value orientation of bloggers.First of all,it analyzes the status quo of Sina Weibo's value orientation.This paper summarizes the status quo of Sina Weibo's value orientation through analysis of specific cases of Internet public opinion crisis in recent years: including positive value orientation and negative value orientation.As a representative of new media,Sina Weibo is an important carrier for the fermentation of Internet public opinion crisis events.The guidance of its value orientation is an important process of guiding social values.Secondly,the author analyzes the reasons why Sina Weibo demonstrated positive and negative value orientation in the Internet public opinion crisis.Based on the analysis of the specific public sentiment crisis case,we will focus on explaining the reasons for the value orientation of Sina Weibo in the Internet public opinion crisis.Finally,we aimed at the negative value orientation of bloggers on the Sina Weibo platform to guide them.From the different leading government,media,and bloggers,and from the environment of network ecology,consider the relevant countermeasures for the value orientation of Sina Weibo.