Investigation And Development Countermeasures Of Sports Tourism Resources In Yimeng Mountain Area

Sports tourism resources are the carrier of the development of sports tourism.To develop and make good use of sports tourism resources is the foundation of the development of sports tourism and the source of the development of sports tourism for a long time.This paper sports tourism resources in yimeng area as the research object,on the premise of a vast amount of literature research,social investigation method by using the field investigation of yimeng area of the sports tourism resources and the development present situation investigation,using the method of questionnaire survey in yimeng area of sports tourism project satisfaction investigation,on the basis of qualitative and quantitative SWOT analysis method to analyze yimeng area of sports tourism resources development.First,the natural resources of sports tourism in yimeng mountain area are abundant,including 2 categories,8 main categories and 21 sub-categories,among which the natural resources of sports tourism account for 63.41% of the total resources.Ii.The existing problems in the development of sports tourism resources in yimeng mountain area are primary projects with single types.Lack of professional level of practitioners and promotion and publicity is not fully covered.The advantages of sports tourism resources in yimeng mountain area are unique natural resources,profound cultural resources,convenient transportation,perfect tourism infrastructure and large-scale sports events.Disadvantages are insufficient sports tourism practitioners,low visibility and insufficient projects in yimeng mountain area.There are external opportunities for governments at all levels to encourage and support the development of sports tourism,and the demand for tourism and sports has been greatly increased.The threat is that the environment and ecology in yimeng mountain area are fragile and the development of sports tourism in surrounding areas is relatively mature,and the competition is increasingly fierce.The strategy of developing sports tourism resources in yimeng mountain is to excavate deeply the geomorphic resources in daigu mountain,make use of national policies,and develop mountain and aviation sports tourism.Relying on the cultural festival and sports festival,the brand with characteristics of yimeng mountain sports culture will be created to meet the needs of tourists and form the brand effect.Bigger and stronger existing sports events,to achieve key breakthroughs,to point belt surface.The countermeasures for the development of sports tourism resources in yimeng mountain area are to standardize the management system of the development of sports tourism resources and make the overall layout in the direction of "all-around" sports tourism.Integrate superior resources to create high-end sports tourism destinations;To cultivate,train and introduce high-quality practitioners of sports tourism,so as to make up for the shortage of the number and poor skills of practitioners of sports tourism;Conduct all-round and multi-level publicity and promotion;Do fine after-sale service,develop sports tourism souvenirs with yimeng characteristics.Fifth,the natural resources of sports tourism in yimeng mountain area can be developed sports tourism projects include guding kart,guding mini golf,guding hot air balloon and guding rock climbing;The humanity resources of sports tourism in yimeng mountain area can be exploited by military theme and "pre-support" theme.