Research On Tourism Development Of Sports Event Hosted By RMP

With the frequent holding of sports events and the continuous development of tourism,sports events tourism has become a new tourism development model.The holding of sports events can bring a large number of tourists to the host place in a short time.The development and research of sports events tourism has become the focus of attention of sports industry and tourism industry.From the existing relevant literature,the academic research focus on the tourism development of sports events during the holding of sports events,on how to make full use of sports events in the event,long-term development of local tourism research is still very little.Based on the RMP analysis model,this paper is based on the point of view of the venue of sports events.,through the quantitative and qualitative methods to evaluate the tourism resources,tourism market and tourism products of Chengdu Mountain Sports Park,To provide scientific and reasonable theoretical basis and effective development countermeasures for the tourism development of sports events.Based on the RMP analysis model,this paper analyzes the current situation of tourism resources,tourism market and tourism products in Chengdu Mountain Sports Park,and draws the following conclusions:First,the tourism resources of sports events are the leading tourism resources of Chengdu mountain sports park,and the local sports events tourism resources mainly include physical sports event resources,site resources and intangible institutional resources and capital resources.Secondly,before the introduction of the event,Chengdu Mountain Sports Park mainly developed "eco-tourism" on the basis of "integration of agriculture and tourism".The overall tourism planning was not detailed enough,the characteristics of tourismproducts were not clear,the supporting facilities and reception facilities were poor,and the transportation was inconvenient.Poor accessibility.The introduction of mountain cycling has improved infrastructure and reception facilities.The tourism products of Chengdu Mountain Sports Park are gradually chained.The upstream of the product chain is mainly to experience(or watch)mountain cycling events,mountain cycling and various outdoor sports,while the downstream is mainly Nongjiayue.Fruit picking,ecological fishing and other supporting products.Thirdly,the problems faced by the development of Chengdu Mountain Sports Paradise include: lack of evaluation criteria for tourism resources of sports events,lack of stamina in high-level sports events resources,Sports event resource brand does not focus on tourism market demand level: single source market source,low tourist budget,tourism product development level: lack of integrated platform for product development,imperfect supporting facilities,insufficient landscape in the park,The investment and financing environment of mountain sports and leisure industry is not optimistic.Fourthly,aiming at the problems of tourism development of Chengdu Mountain Sports Park at various levels,this paper puts forward some strategies of tourism development of Chengdu Mountain Sports Paradise: deep cultivation mountain bicycle race brand,To build a small town with mountain sports characteristics,to continuously introduce high-level sports resources,to integrate the resources of "agriculture and sports tourism",to form a complete tourism industry chain,to subdivide the tourist market,and to design hierarchical and individualized tourism products;Widen the propaganda channel,innovate the marketing way;grasp the development opportunity of Longquanshan City Forest Park,seize the first opportunity of the mountain sports healthy and recreational industry development;perfect the supporting facilities,establish and perfect the safety guarantee system.