Research On The Impact Of Internet "pan-entertainment" On College Students' Political Identity And Countermeasure

As an important "reserve force" to promote national development and social progress,college students shoulder the great responsibility of realizing the great rejuvenation of the Chinese nation and promoting the continuous development of socialism with Chinese characteristics.The ideological trends and value positions of college students are directly related to the quality of the "reserve army".With the deepening development of network information modernization and reform and opening up,the fusion product of entertainment and capital has developed rapidly with the support of network media technology.The network "panentertainment" is spread in the network entertainment capital market,which makes college students indulge in vulgar entertainment and dispel the sense of political identity by infiltrating the idea of "entertainment to death".This article mainly summarizes the basic connotations of "pan entertainment" and "political identity" on the internet,as well as the current research status at home and abroad,as well as other ideological theories.This serves as the theoretical foundation for research and provides ideological guidance for the specific research of this article.At the same time,in terms of research methods,this article mainly uses questionnaire survey and interview methods to investigate the current situation of college students’ political identity under the influence of the "pan entertainment" of the internet,and combines survey data for empirical and theoretical analysis,in order to propose corresponding countermeasures.Based on the analysis of empirical research results,it can be seen that the "pan entertainment" of the internet affects the political identity of college students in four specific aspects: firstly,it breeds historical emptiness and erodes political emotions;The second is to distort political values and disrupt political ideals;The third is to threaten political security and interfere with political behavior;The fourth is to spread banter and entertainment,and weaken political responsibility.The reasons are reflected in four aspects: insufficient supervision by relevant national departments,improper behavior of online media,lack of effectiveness in ideological and political education in universities,and lack of students’ own literacy.Therefore,based on the analysis of the impact and reasons of the "pan entertainment" of the internet on the political identity of college students,countermeasures should be proposed from aspects such as national governance,online media supervision,university education,and students’ self-improvement.The specific manifestations are as follows: strengthening top-level design and improving legal systems;Improve media quality and create a good network environment;Enhance the dissemination of mainstream discourse and optimize the educational ecological environment;Enhance students’ self-education and strengthen their mission responsibility.