| With the outbreak and recurrence of the COVID-19 epidemic in recent years,enterprises are not only facing the challenge of recruiting,but also the dilemma of retaining campus recruitment employees.Zhongzhi Consulting’s job search and employment report for recent graduates pointed out that due to the high expectations of campus recruitment employees and the difficulty of attracting and retaining them,the flow of talents is more active than that of social recruitment employees.The voluntary turnover rate of campus recruitment employees within one year of entry is as high as 25%.Campus recruitment employees play an irreplaceable role in the development of enterprises.They have flexible minds and advanced knowledge.They have ideas and courage,and are a new force and an important force to promote the rapid development of enterprises.Therefore,improving the selection and retention mechanism of enterprises and attracting and retaining excellent campus recruitment employees for enterprises determines the future sustainable development ability of enterprises to a certain extent.This paper aims to promote enterprises to implement effective recruitment management for campus recruitment employees and optimize talent selection by exploring the influence mechanism of campus recruitment employees’ sense of organizational support on retention willingness,as well as the role of career adaptability and person-organization matching.Retention mechanism.Combining the research results of predecessors,based on social exchange theory and career construction theory,the research model of this paper is constructed.Using convenient sampling and snowball sampling methods,384 valid campus recruitment employee questionnaire data were obtained,and SPSS 22.0 and AMOS 24.0 statistical analysis software were used for data analysis and testing,and the following conclusions were drawn:(1)The direct effect between variables: Organizational support has a significant positive impact on the retention willingness and career adaptability of campus recruitment employees.(2)Mediating the role of career adaptability: Career adaptability plays a partial mediating role between organizational support and retention willingness.(3)The moderating effect of people-organization matching: People-organization matching strengthens the positive relationship between career adaptability and retention willingness.This is in the context of a high degree of matching between employees and organizations,career adaptability has a positive impact on employee retention willingness.The positive impact is stronger.From a positive point of view,this study discusses how to make excellent campus recruitment employees actively retain their jobs rather than passively retain them,which not only provides new evidence for the influencing mechanism of organizational support and retention willingness,but also enriches the intermediary mechanism of career adaptability.Empirical research;in addition,under the background of epidemic prevention and control normalization,feasible suggestions are put forward for human resource planning of enterprises. |