Body As A Medium:Research On The Communication Strategy Of Tiktok Female Bodybuilding Bloggers

The current embodiment relationship is divided into the embodiment of communication and the embodiment of media.The embodiment of communication aims to explore the duality of presence and absence,embodiment and separation.The embodiment of media refers to that the media provides visible content but ignores its own existence.This paper studies the embodiment of the media,and the body media is the neglected hidden existence.Since Descartes and Socrates’ "dualism of body and mind",the body has been in a state of being suppressed.Since then,Nietzsche,Foucault,Merleau Ponty and other scholars have changed the status quo of the body being belittled.In recent years,with the development of the meta universe,Cyberspace,live broadcast and other media technologies,the presence of the body absent has emerged,and the body communication has been re emphasized,and the embodiment has been put on the agenda of communication research again.Female body is mostly a standard social existence constructed from the perspective of male gaze,and female body presentation is bound by male aesthetic rules.The first part of this paper studies the aesthetic process of the female body in different media ages,how the female body is constructed as a symbol of consumption and the body landscape to be watched.How the body acts as a medium in the process of body communication,and take the female fitness live broadcast phenomenon as an example to analyze this process.The second part studies how the social context constructs aesthetic rules through the female body,and how women express their resistance to the traditional pathological aesthetic trend through body communication,and their pursuit of internal quality needs,and obtain the identity of the group.The phenomenon of Tiktok fitness live broadcast room,that is,the fitness clock in Tiktok live broadcast room and the movement of intelligent equipment to digitize movement,are all embodied practices of body media.The third part studies the communication phenomenon of the representative body as the media,and the fitness live broadcast of Tiktok female bloggers as the research object,and analyzes the communication logic of the body as the media in the virtual field.Through participatory observation and content analysis,this paper explores how 20 representative Tiktok female bloggers of different types use their bodies as media to output media content to gain user stickiness.Through in-depth interviews with 20 female users who follow Tiktok female bloggers to keep fit,we understand the changes of female users’ aesthetic perception of their bodies in the process of following the bloggers to keep fit.The fourth part analyzes the problems existing in the female fitness live broadcast with the body as the media and puts forward countermeasures,re-examines the important role of the body in communication,deconstructs the female body aesthetic standards under the male discourse power context and the consumerism position,promotes the female body liberation,and enables women to gain the initiative of their own bodies.