Research On The Current Situation And Countermeasures Of Yichang Youth Amateur Badminton Training Market Under The Background Of "Double Reduction"

Since badminton was introduced into our country in 1918,it has been familiar with by the public.Now,the badminton sport of our country is also the first-class level in the world.In recent years,with the further implementation of the "double reduction" policy,the scale of sports market continues to expand,the development speed of amateur badminton is also accelerated,and the development momentum of youth amateur badminton training is more acute.Under such a policy background,there are more sports training institutions engaged in badminton training in the society,such as government-type training institutions,clubs and training courses organized by individuals.Various types of institutions create a good sports environment for young badminton activities.This paper takes the Yichang youth amateur badminton training market as the research object,to understand the development of the Yichang youth amateur badminton training market under the background of "double reduction",and to analyze the practical problems existing in the development process.The administrators,coaches,students and parents of youth badminton training institutions in Yichang were investigated and analyzed by means of literature,questionnaire,field survey and interview.The specific conclusions and suggestions are as follows:Research conclusion:1.The market scale continues to expand,the market demand is large,and the development prospect is good.2.Managers of training institutions are not professionalized enough and have insufficient theoretical knowledge.3.The coaches are too young and lack teaching ability and experience.4.The way of training publicity is single,and parents have fewer channels to obtain training information.5.The market system is not mature,and the system and mechanism are not perfect.6.Parents and students are generally satisfied with the training,but there is still a lot of room for improvement.The study recommends:1.Change the concept of "omnipotent government",give play to the role of the market,and strengthen the dominant position of the training market.2.Improve social efficiency,improve the quality of production factors and the shortage of supply.3.Improve the training market system and mechanism,strengthen teacher training and improve the quality of training.4.Internal and external linkage,strengthen the connection with school physical education,enhance the quality and efficiency of market development.These research results and countermeasures aim to provide some reference for the relevant decision-making departments in order to promote the sustainable and healthy development of Yichang youth amateur badminton training market.