| This study is based on the theory of use and satisfaction,From the perspective of the audience,using the literature data method,questionnaire survey method,expert interview method,rooted theory method and mathematical statistics method,On this basis,the quantitative evaluation method of fitness short video is established,Taking "Liu geng Hong" as an example to verify the quantitative evaluation method of fitness short video,It aims to provide corresponding reference opinions for fitness short videos and help the audience to choose their own short fitness short videos,This can not only satisfy the desire to share,It can also bring fitness help to the audience,Meet the needs of the audience,Pass on the fitness value and sports charm,The study mainly draws the following conclusions:(1)The construction of the fitness short video generation model is necessary.Through fitness short video status survey results can conclude that fitness short video can not only help the audience get the latest fitness information,and simple operation is not limited by the advantage of time,the site,fitness psychology and fitness behavior has a positive influence,but the existing fitness short video quality of the bad are uneven,in order to let the audience to avoid unnecessary damage to achieve fitness expectations and meet the demand of fitness,shows that the building fitness short video generation model is quite necessary.(2)The fitness short video generation model was constructed.Using the rooted theory method,the collected expert interview documents and open questionnaire data were three-level coded,and finally determined 5 core categories and 24 main categories,which respectively as the first-level indicators and second-level indicators constitute the index system of fitness short video generation model.The validation factor analysis is used to verify the index system of fitness short video generation model,which proves that the index system of fitness short video generation model has good reliability and validity.Finally,using the theory of use and satisfaction,from the perspective of the audience’s fitness needs,combining the use and satisfaction of the theoretical model,forming a fitness short video generation model.(3)The quantitative evaluation method of fitness short video was established.Using CRITIC value method of fitness short video indicators of weight,established the weight of fitness short video generation model index set Y,secondary fitness short video generation model index set Z,secondary fitness short video generation model index weight set W,fitness short video score set M,fitness short video evaluation results set E,finally determine the fitness short video indicators pass,good,good evaluation results control table,determine fitness short video score set M directly with fitness short video evaluation results comparison table,determine the level of each index.Finally selected the liu geng hong herb compendium shuttlecock hold fitness short video as an example to verify fitness short video quantitative evaluation method,the results show that the liu geng hong herb compendium shuttlecock hold blogger can for exercise intensity,movement taboos,safety tips,account name,applicable crowd and comments interactive indicators to make corresponding improvement measures,in order to better meet the demand of the audience fitness.Through research,the following suggestions are put forward for the future development of fitness short video:(1)From the perspective of the government and media,publicize and supervise fitness short video from the perspective of fitness short video platform;(2)Optimize the audit mechanism and the development of new functions;(3)Innovate the form of fitness short video and increase the durability of fitness enthusiasm;(4)Enhance the ability of fitness short video audience and rationally view fitness short video based on their own reality. |
