Research On The Influence Of The Network Live Broadcasting With Goods On College Students’ Ideological Concepts And Countermeasures

With the continuous progress of Internet technology and the strong development of the live broadcasting industry,the network live broadcasting with goods has emerged suddenly and quickly entered the public’s field of vision.It has become a popular new way of shopping that integrates consumption,social and entertainment.Due to the characteristics of real-time interaction,immersive experience,affordable price,flexible use and easy entertainment,webcasting with goods attracts a large audience of college students.In the process of explaining,the anchor with goods guides the audience of college students to understand new fields and new knowledge,which increases the fun of college students watching: however,when some anchors display,introduce products or interact with the audience,they choose excessive and inappropriate ways to attract traffic,which leads to frequent chaos of live broadcast goods.It is not conducive to the steady development of the live transport industry,and is not conducive to to the formation and consolidation of correct and healthy ideas of the college students’ audience.College students,as a special audience for live streaming,are easily exposed to unscreened information in the process of using the network live broadcasting with goods because they are curious about new things.In the long run,it is easy to be misled by some wrong ideas,form wrong ideas and even produce behavioral deviation.In a word,the network live broadcasting with goods satisfies some students’ spiritual and material needs such as entertainment,social and consumption,but also has a bad impact on some students’ consumption concept,professional concept,aesthetic concept and moral concept.In this regard,how to effectively deal with the impact of the network live broadcasting with goods on college students’ ideological concepts and guide college students to cultivate correct ideological concepts is an urgent problem to be solved in this paper.This paper takes college students as the research object,and investigates the usage of some college students’ the network live broadcasting with goods.The paper also analyzes the influence of the network live broadcasting with goods on college students’ ideological concepts and its reasons by using the methods of literature research and empirical research.This paper discusses the countermeasures to the influence of the network live broadcasting with goods on college students’ ideological concepts.Firstly,this paper introduces the research background and significance of this subject,the research status at home and abroad,the key and difficult points,innovation points,shortcomings and measures to be taken.On the basis of the existing research results,the author explains the meaning and the relationship between the network live broadcasting with goods and the college students’ ideological concepts.Then,according to the survey data of the status quo of some college students using the network live broadcasting with goods,this paper analyzes the influence of the network live broadcasting with goods on college students’ ideological concepts and its reasons.Finally,according to the existing problems and reasons,from the four levels of college students,universities,regulatory entities and practitioners,the countermeasures for the impact of the network live broadcasting with goods on college students’ ideological concepts are proposed.