Research On Ideological And Political Education Of College Students Based On Live Streaming

With the popularization of smart phones and the continuous development of mobile Internet,the learning methods and behavior habits of college students are also changing,and the content and form of education are more diversified.Therefore,it is necessary to carry out ideological and political education of college students based on live streaming,which is not only the need of the development of the times,but also the inevitable requirement of broadening the theoretical dimension of ideological and political education.At the same time,it can expand the space of ideological and political education,enrich the content of ideological and political education,expand the audience of ideological and political education,enhance the attraction and appeal of ideological and political education,and implement the basic task of "strengthen moral education and cultivate people".Based on the methods of questionnaire,comparative analysis and literature research,this study collected and combed the literature about the live streaming,and then found that the existing high-level literature mainly studies the live streaming from the perspective of communication and ethics,while the research on the combination of the live streaming and the ideological and political education of college students is still in the initial state.This topic focuses on the use of live streaming to carry out ideological and political education of college students,further enriching the theoretical system of ideological and political education of college students,so as to reflect the innovation of perspective.First of all,through literature review,we can understand and master the definition of live streaming and college students’ ideological and political education by experts,scholars and relevant documents,then analyze its shortcomings,redefine it,and use the communication theory of "use and satisfaction","media dependence" theory and ideological and political education environment and carrier theory to analyze live streaming and college students’.In order to ensure the smooth progress of this study,the paper expounds the necessity and feasibility of carrying out ideological and political education of college students based on the live streaming.Secondly,the questionnaire is designed around "developing ideological and political education for college students based on live streaming.",to understand the situation of college students’ participation in live streaming,the construction of live streaming platform for ideological and political educationin colleges and universities and its development trend.Then combined with the survey data and literature,this essay analyzes the effectiveness and constraints of the ideological and political education of college students through the live streaming,and discusses the causes of the constraints from the subjective and objective aspects.Finally,from the four perspectives of building a live streaming platform,enriching the live streaming content,optimizing the live streaming environment and building a professional live streaming team,this paper proposes a targeted and feasible optimization path.Therefore,through the analysis and discussion of this study,it is feasible to carry out ideological and political education for college students based on live streaming,which has important theoretical and practical significance for enhancing the effectiveness of ideological and political education for college students.