People’s Daily Research On The National Image Shaping Of The "Beijing Winter Olympics" Coverage

National image has become an important part of comprehensive national power in today’s world,and national image has gradually changed from the "hard power" of the last century to the "soft power" of the silent.Samuel Huntington mentioned in the Clash of Civilizations that "the core unit of international political tussles in the 21 st century is no longer the state,but civilization.The clash of civilizations will be the subject of conflict in the next stage." To some extent,civilization can be simplified as culture or the national image of a country.Whether other countries accept a certain culture or accept the national image of a certain country.It is an urgent and practical problem for our country to shape the real national image in the highly convenient development of media information today.What kind of national image? With what to shape? How to shape has become the primary problem solved by Chinese media.The Beijing 2022 Winter Olympics is a good time,this study selected People’s Daily news reports on the "Winter Olympics" as the research object,using a combination of content analysis and text analysis research methods,a total of 617 People’s Daily reports on the "Beijing Winter Olympics" were selected as a research sample,covering the period from January 25,2022 to February 28,2022.In terms of theoretical support,Mr.Zang Guoren’s "high-medium-low three-level framework theory" was selected to analyze the national image created by People’s Daily in the Beijing Winter Olympics report.According to the content analysis method and news samples,combined with the method of grounded theory,the detailed categories of high-medium-low three structural levels are obtained,including 13 topics,including the date and quantity of reports,report layout,reporting themes,reporting genres,reporting sources,reporting topics,sources,reporting tendencies,and reporting discourseThe analysis of these 13 topics using the content analysis method yields three prominent reporting aspects: sports issues,cultural issues,and political issues.In the low hierarchy,the high-frequency words in these three topics are further analyzed using word frequency and mythological theory,and it is concluded that the national image corresponding to the three issues is to work hard to create a sports image of an ice and snow power,a cultural image that blends deep traditions and the science and technology of the times,and an open,inclusive,positive and friendly political image.To better present the results of the study,16 diagrams and 17 tables were drawn in the paper.The paper concludes by explaining the enlightenment of People’s Daily’s "Beijing Winter Olympics" report on shaping the country’s image: First,use appropriate narrative elements.In high-level shaping,use stories to dilute propaganda;At the medium level,the selection of materials should pay attention to the combination of grandeur and detailed narrative;At a low level,the text should make good use of direct quotations to highlight the characters.The second is to tap the value of Chinese culture.The image of the state is abstract,so there must be a communication intermediary in communication.Symbols are the best choice as a combination of signifier and signified,using symbols to visualize the image of the country.Therefore,the choice of symbols is related to the shaping of the national image,and the use of strong symbols to convey culture is the requirement of the times,and strong symbols not only show history,but also look to the future.