Analysis Of The Impact Of The Winter Olympics On The Host Country's National Image From The Perspective Of Overseas Media

With the development of social processes and the popularization of sports,the influence of the spread of large-scale international sports events on the national image of the host country is gradually reflected.In this context,this study,from the perspective of media,analyzes the Pyeongchang Winter Olympic Games related reports published by People's Daily on the two platforms of newspaper and Sina weibo by means of content analysis and literature research.Aimed at "the host media" perspective to understand the reported tendency in its work in the Winter Olympics Pyeongchang spread,proven related event propagation effects on the host country national image,then concludes that our country how to spread by the Beijing Winter Olympics a good national image,encourage the international community to understand the Chinese culture,development and sports.In the course of the research,the author obtained a comprehensive analysis of the attributes of 146 cases of the People 's Daily(newspaper)Pyeongchang Winter Olympic Games and 51 cases of the “People 's Daily” Sina Weibo-related blog posts 'content,emotions,and methods.The following conclusions are drawn: First,the People 's Daily 's coverage of the Pyeongchang Winter Olympic Games in the newspaper version and Sina Weibo has a certain diversity,but it is still mainly focused on the dissemination of relevant information about athletes in China.Second,the impact of controversial events under the high attention of the Winter Olympics can rapidly expand with the fermentation of public opinion.Therefore,ensuring fair and fair events,having a sense of crisis in advance,and actively responding afterwards are necessary means to shape a good country image.Third,the People 's Daily has a high degree of attention to events related to the “North Korea and South Korea United”,and has published multiple reports,which has shaped the audience 's image of South Korea 's love of peace,openness and tolerance.Fourth,the People 's Daily has spread the host 's culture,development,and tourism,which has promoted the Chinese people 's understanding of the hosted place and the perception of the country 's national image.Fifth,the opening and closing ceremonies often involve the local customs and development achievements of the host.The report of this content by the People's Daily provides a channel for the audience to feel the atmosphere of the scene and effectively promotes the audience to fully experience the Winter Olympics,snow and ice,and Korea.Sixth,the process of the Olympic torch relay is a process of gradually accumulating the audience 's attention.The design of the transmission route is often highly representative of regional culture and development,but the People 's Daily 's attention to this content is relatively low.Seventh,the People 's Daily 's joint coverage of the Pyeongchang Winter Olympics on the paper and Sina Weibo combined multiple forms of communication,enabling it to understand the image of the Korean country from many angles and at multiple levels.Finally,based on the above conclusions,the author proposes that,as the host country of the Winter Olympics,in addition to ensuring fair events,China should also adopt the following methods to spread China's national image.The first is to develop an online vocal platform for tournament arbitration institutions to respond to contested disputes as soon as possible.The second is to start the periodic news work ventilation in advance to actively answer social issues.The third is the linkage of domestic and foreign media platforms to promote the development of China's ice and snow industry.The fourth is to combine traditional festival customs to make the Winter Olympics more Chinese characteristics.The fifth is to add international elements to the torch relay,and to attract more attention from foreign media.The sixth is to create multiple topic tags based on Internet social platforms to enhance communication efficiency.The purpose of all the above methods of dissemination is to help China through the Beijing Olympics to positively disseminate the country's image,guide the healthy development of public opinion,and then increase China's international influence and voice.