Research On The Relationship Among Customer Experience,experience Value And Customer Engagement In Smart Sports Park

The application of emerging information technologies such as the internet,IOT,big data,AI,cloud computing,and 5G in the sports promotes the smart development of national fitness.The renewal of sports fitness facilities accelerates the large-scale construction and smart transformation of national fitness venues.Driven by scientific and technological changes and policy guidance,smart national fitness venues represented by smart sports park have sprung up all over the country,leading a new trend of national fitness venues.In different service scenarios,customer behavior psychology has differentiated characteristics.In the face of the emerging sports carrier born in the process of scientific and technological transformation,the public has a certain degree of cognitive blind spots for smart sports park,and the academic research is still in its infancy.As a participatory public sports service product,how the customer experience and experience value are? Whether there is an action mechanism among customer experience,experience value and customer engagement? How to ensure sufficient driving force for sustainable development? These are all practical issues that need to be discussed urgently.The empirical research on the relationship among customer experience,experience value and customer engagement of smart sports park will not only help to establish a stable emotional connection and diversified value co-creation between customers and smart sports park,but also promote the efficient utilization of sports venues and the full improvement of customer benefits.This research uses the literature method to review the progress of previous studies,integrates the research foundation,combines participatory observation and in-depth interview methods,and uses the smart sports park as the research scene to construct a model of the mechanism of customer experience,experience value,and customer engagement,and propose corresponding research hypotheses.This research uses the questionnaire method to collect 324 questionnaires from eight smart sports parks across the country,uses the method of mathematical statistics,with the help of Excel and SPSS26.0 、 AMOS24.0 statistical software to carries out empirical research on the sample data,verifies the suitability of the research model,and defines the functional relationship among customer experience,experience value and customer engagement of smart sports park.The main conclusions are as follows:(1)Customer experience has a significant positive impact on experience value,and there are differences in the impact of various dimensions.(2)Customer experience has a significant positive impact on customer engagement,and there are differences in the impact of various dimensions.(3)Experience value has a significant positive impact on customer engagement,and there are differences in the impact of various dimensions.(4)Experience value has an intermediary effect between customer experience and customer engagement,and the intermediary effects of various dimensions are different.Based on the research conclusions,four suggestions are put forward for the operation and management of smart sports park:(1)Establish a customer-oriented concept to meet the individual needs of customers.(2)Improve park construction planning to promote park customer experience.(3)Innovate the management and service mechanism to improve the experience value of the park.(4)Strengthen the building of brand image to enhance the engagement of park customers.