Research On The Use And Its Impact Of Mobile Short Video Among Rural Married Women

For a long time,the countryside has been a symbol of backwardness,closure and ignorance in the eyes of most people.The content about the countryside in the mass media always has an urban-centric perspective,and the countryside has often become the object to be expressed,written and described.The emergence of short videos has delegated the power of media to the general public,and the voice of rural residents has been greatly improved,and the attitude of rural society in the media has been changed from passive presentation to active expression.Among the many users of mobile short videos,married women in rural areas face more role conflicts than other groups.However,as the main body of rural revitalization construction,they are excluded from the edge of rural life for most of the time,which receives far from enough attention.Therefore,this study focuses on the rural married women,and determined the general direction of the study through online and offline observation and visits.On the basis of collecting related literature,with role theory,demand hierarchy theory as theoretical guidance,the group investigation and interview,describe the group of the communication situation,mobile short video use status and influence,at the same time found the rural married women mobile short video use problems,and put forward countermeasures and Suggestions,in the context of rural revitalization in rural married women mobile short video use mass efficiency.This study attempts to answer the following questions: What are the demographic characteristics of the rural married women group? How is their communication situation? What are the characteristics of their use of short videos? What role do short videos play in their lives? What aspects of the use of short videos affect their lives? Is it positive or negative? Combined with the negative impact of the use of short videos for rural married women,what measures should be taken to improve the use level of short videos for rural married women,in order to give full play to the greater effectiveness of short videos for rural society and rural economic development?The study found that the use of short videos by rural married women was more entertaining and practical.In the process of using short videos,their needs for entertainment,life recording,learning experience,expanding communication,and earning income are met to varying degrees.At the same time,the use of short videos has a certain impact on their three dimensions of personal concepts,family relations and public participation.It includes the following aspects: In terms of personal concept,more attention is paid to personal image display and self-identification;In terms of family relationship,the parent-child relationship is intimate and estrangement coexist,the relationship between husband and wife enhance and degenerate symbiosis,the relationship between mother-in-law and daughter-in-law harmonious and rift against each other;in terms of public participation,the scope of interpersonal communication is expanded and the awareness of social participation is enhanced.However,as a double-edged sword of mobile short video,the negative impact of the use of rural married women is also worth our reflection.For example,rural married women use dependence and addiction;insufficient discrimination of false information,easy to be misled by the content of short video;and the use of the information value of short video is not deep enough,no better use of mobile short video to achieve self-empowerment.In short,the response and solution of the above problems cannot be achieved overnight,nor can they be solved only by the strength of individual users.What needs is the concerted efforts of the government,society,short video platforms and rural married women themselves.