The Humanistic Care And Social Value Expression Of Public Welfare TV Programs

Public welfare TV programs refer to those that have certain public welfare elements in the process of program presentation,and reflect the concern and thinking about the value of human survival and the significance of individual existence.It mainly reflects the respect for people,and concerns about people’s spiritual life and moral world,so as to reflect certain social problems,further promote the development of public welfare undertakings,promote social progress of non-profit TV programs.The research content of this paper is the display of humanistic care of public welfare TV programs.Starting from public welfare TV programs,combined with the humanistic care and social value contained in them,the TV program "Explore" is taken as an example to provide certain theoretical basis and practical reference for the communication mode of public welfare TV programs.Firstly,this paper analyzes the humanistic care and social value presented by the existing public welfare TV programs,and makes an in-depth study of the humanistic care and social value of TV programs.Secondly,combined with the TV column "Explore",in-depth study of the social significance of this column.Specific column content and column presentation methods are analyzed,so as to explain the social significance brought by the column.Through the innovative choice of content and form,it arouses the audience’s attention to autistic groups and proposes more effective ways to help them.Finally,combined with the TV column "Explore",the concrete analysis of the use of new media communication mode to further develop public welfare TV columns.The value orientation of columns should be strictly controlled,and a new communication matrix should be constructed to enhance the influence of column communication.