Research On Ritual Communication Of Solitary Vlog

Most of the researches related to traditional ritual communication are related to traditional media.Based on the context of the new media era,this paper takes the solitary Vlog of station B as the specific object and conducts relevant researches on it from the perspective of ritual communication.Individual daily life originally belongs to a kind of individual privacy,which is difficult to be perceived by people.The development of network media creates the sharing of individual life,presenting the characteristics of landscape.Vlog of solitary life with distinct personification can unite the group through emotion and promote identity.From the perspective of concept and characteristics,the media practices of both communicators and receivers are suitable for the framework of ritual communication research:As the ceremony of communication phenomenon,the solitary Vlogger constructs the ritual of daily life and media communication.Audiences from different regions gather through network media,and the virtual community around the Vlogger gradually forms.The interaction between the two sides will feed back content creation and enhance group cohesion.As the spread of ritual phenomenon,the popularity of solitary Vlog has its social reasons behind it.Vloggers use the ritual sense in daily life to counter the gray emotion enveloped in the young group in society,Emotional factors play an important role in communication.In the practice of communication,the ritual of Vlog living alone can be constructed and presented.The form and content of the media have the characteristics of ritual;Vloggers and audiences jointly participate in and construct the communication process of the whole ceremony in the interweaving of virtual and reality.Through the common focus of attention,the group can focus and share the common emotional experience with each other.In this process,it also naturally sets a boundary for the group.The rules of platforms such as STATION B regulate the expression of ceremonies;From the perspective of the whole transmission chain,the transmitting and receiving parties complete the closed loop of the whole ceremony in the process of two-way mutual construction.Behind the transmission of ritual contains meaning space,following the path of transmission,this paper discusses the generation track of Vlog ritual meaning of solitary life.First of all,the sacred "daily life" presented by the solitary Vloggers on the Internet is a ritual performance.They present their daily life on social platforms for the purpose of sharing life,gaining recognition and gaining income.The front desk has been designed to get more attention.At the same time,the boundary between the front desk and the back desk is gradually blurred.The essence of performance is impression management.solitary Vlogger carries out impression management of individual drama classes by establishing people,actively communicating and finding common topics,hoping to form a good "guest and me" in the hearts of the audience.Secondly,ritual emotion plays an important role in the generation of ritual meaning.Through the idealized "others",the solitary Vlog attracts the attention of the audience.Under the action of the empathy mechanism,individuals acquire and gradually enhance the sense of belonging,forming a group of "we".The receivers and receivers connect with each other through constant interaction and communication,forming a two-way meaningful dialogue of "you and me".Again,solitary Vlog on social platform of practice shows the characteristics of technology and media,the present state of ceremonies,at the same time make the subject by both sides is the main part of the virtual presence,and solitary Vlogger is a kind of symbolization of the subject,it is not only the creator,and media rendering,they plays an important role in the transmission chain.Finally,ritual interaction is the final link of communication,which expands the meaning space of both sides.Of course,it is also of certain value to analyze the propagation phenomenon of Vlog in solitary life from the perspective of ritual propagation.From the perspective of society,"empty-nest youth" groups represented by solitary Vloggers promote the identity of individuals and groups through this phenomenon.With the expansion of communication,social "others" gradually understand and recognize this group on the social level.From the perspective of economic development,Vlog of solitary life,as a kind of content,also enriches the Internet content ecology and brings certain economic value.From the perspective of communication,this kind of communication pattern of creative decentralization promotes social communication.Based on the survey,this paper also found some problems existing in the current Vlog of solitary life,such as content quality,disconnect from real life,business model and content positioning is not clear,etc.This paper puts forward some suggestions: to create high-quality content and spread awareness;The audience should be treated rationally.The platform should provide technical support and create templates to attract more people to participate in Vlog production.The solitary Vloggers should accurately position content,improve the veracity of content,and work together with creators to explore new breakthroughs in business models.