Research On Online Live Streaming Of Billiards Events In My Countr

With the continuous development of the billiard industry,its degree of commercialization continues to increase,the promotion and publicity continue to increase,and the fan base of the sport of billiards continues to expand.In the context of the rapid development of the Internet,new media has also been rapidly developed,which has also led to the emergence of many novel information dissemination methods,enabling more people to know and come into contact with billiards.However,how to enable the audience to watch a wonderful billiard game and obtain a high-quality game viewing experience is a problem that must be considered at present.The live broadcast of billiards matches is basically carried out on the network platform at present.This way of live broadcast is more convenient,so that the audience can feel the atmosphere of the billiards game in real time,so that the audience can watch the game progress in the first time,which has a two-way nature.After years of hard work,the online broadcast industry of billiards in my country has made considerable progress,but there are also many problems.This research conducts an in-depth analysis of the overall development status of my country’s billiards online live broadcast industry,explores a series of problems in its development,and proposes corresponding solutions,in order to provide reference and reference for the future high-quality development of my country’s billiards online live broadcast industry.It has important theoretical and practical significance.In the analysis of this article,specific methods such as literature data method,comparative research method,expert interview method,questionnaire survey method,narrative research method and field survey method are adopted.The main research conclusions are as follows:(1)Webcasting has become an important form of live broadcast of billiards matches due to its advantages such as rapid dissemination,wide dissemination and strong interactivity.Because the billiards webcast has its own characteristics different from other project live broadcasts,it has become the most feasible way to broadcast billiards matches through the webcasting platform.(2)In recent years,the billiards online live broadcast industry has made considerable development,but there are also many problems,and it is urgent to conduct theoretical research to guide practice.(3)The profit model of the online live broadcast platform of billiards matches includes five mainstream Internet profit models including membership payment,single-game payment,advertising revenue and e-commerce profit,and value-added props rewards.(4)The development of webcasting of billiards matches requires differentiated competition.Starting from market demand,making corresponding decision-making judgments and formulating scientific development plans based on the external environment and actual conditions of the billiards,can it be possible to proceed step by step and to operate steadily.At present,the live broadcast technology of my country’s billiards event live broadcast platform is becoming more and more mature,with more comprehensive live broadcast content,frequent interaction between live broadcasts,more attention to fan groups,more distinctive platform layouts,exquisite production of promotional videos and tournament highlights,and emphasis on humanistic spirit.(5)The profit model of domestic billiards live broadcast platform anchors is mainly divided into three types,one is the fixed signing fee with the platform,the second is the sharing of value-added items,and the third is to rely on the fan economy,that is,the billiards anchor opens a personal Taobao store to sell billiard equipment,etc.To attract fans to consume.(6)Through detailed analysis of the characteristics of the new media platform for live broadcast of billiards online games,we can see that the new media live broadcast has the characteristics of high additionality,pan-communication,super interactive live broadcast mode,full-time big data support,etc.(7)In the user survey of major billiard live broadcast platforms,it is found that the audience who pays attention to the web live broadcast of billiards events are basically in the 18-36 age range.On the one hand,men pay more attention to sports events,and men in this age group are young and middle-aged and are more familiar with the Internet.Webcasting is also more favored by this group of people,so they can attract more users.In addition,in this group,the proportion of students is relatively high,especially college students,who not only like billiard sports,but also have more time and energy to watch it,which is an important audience group for billiards live broadcast.(8)The development of online broadcast of billiards matches in my country has also exposed some problems,such as unbalanced platform revenue and expenditure ratios,and profitability problems;difficulty in operation and promotion of competition copyrights,and repeated copyright infringements;some billiards anchors lack professionalism and lack of professionalism.Lack of sportsmanship and humanistic care,excessive advertising and promotion;high user mobility under homogenization;the quality of watching games urgently needs to be improved,etc.(9)The corresponding development countermeasures for the development of the online broadcast industry of billiards matches in my country are:platforms should develop more advanced live broadcast technologies to enrich the latest user experience;accurately research and judge to determine the best marketing mix model;strengthen platform supervision and improve copyright mechanisms;and be strict Check the quality of the anchor,improve its own professional ability,and shape its personalized brand image;pay attention to the segmentation and customization of user groups;strengthen review and supervision,and standardize the civilization of watching games.