Research On Emotional Interaction Behavior Of Online Interest Group

With the vigorous development of Internet technology and virtual communities,the Internet fun-loving group that uses cats as the medium is gradually growing.People began to shift their imitation interest in cats in real life to virtual communities.What has changed is that pets have changed from playing and appreciating to user relationships in which group members get together with certain symbols and emotions.Of course,the attitude towards pets has also changed from a way of life to an emotional bridge in interpersonal communication.However,the mode of communication at this time is no longer limited to face-to-face and physical contact,but crosses the limitations of time and space to achieve A new field of communication and interaction of "absent present".This article takes the cat Kua Kua series of communities as the case study object,takes the interactive ritual chain as the theoretical basis,and uses Internet ethnography and in-depth interviews as the research methods.Observe and understand the communication symbols during the month.At the same time,the author contacted 20 in-depth interviewees from the cat’s boasting WeChat group(group owners,group members),including 2 group owners and 18 group members.The interviewees were voiced or communicated via telephone,WeChat,QQ,etc.Questions recorded in the text,and empirical analysis of the overall WeChat group structure based on the integration of text content and data statistics.Its purpose is to conduct research and discussion on internal emotional interactions,processes,problems,and phenomena,with a view to providing reference and inspiration for the interactive research of other pets ’interest points in the Internet community.The study found that there is indeed a complete interactive ritual chain in the cat’s Kuai Kua series of WeChat groups.By setting the access rules and fixed symbol forms for the virtual community inside and outside the circle,a new online pet fun group circle is formed,and the cat The Quyuan group as a medium gathers in the Quyuan group circle,and excludes those outside the circle who don’t love cats and raise cats.At the same time,the cat is a common concern in the daily operation and operation of the series of Wechat groups in the Cat Boast series,so that group members can resonate to the maximum extent and reach the highest point of emotional interaction.Secondly,it studies the group unity and interaction that occurs daily within the Quyuan community,observes the unique composition mode of the overall group member ritual,and finds traces of emotional energy from it.Of course,the pride,sense of need,and satisfaction of group members in the virtual community is also the most important thing.Only with these contents can members find their identity and recognition in the community.The author describes the emotional interaction framework of the cat’s boasting series of communities from four aspects:emotional energy,symbols,rituals,and group identification.The unique community division of labor analyzes the specific relationships in the emotional energy hierarchical interaction.This article breaks through the boundaries of the research on the online fun-related group,focusing on the exploration of the emotional interaction of the virtual pet community,fundamentally expounds the free state of the real-life pet fun-friend group through the network community communication more barrier-free,expressing online interpersonal relationship from the side The convenience and efficiency of communication also shows that under the framework of the interactive ritual chain,the form of online pet fun groups will become more and more abundant,and the emotional communication will be more smooth and lively than the actual situation.