Research On The Business Model Of WikiWorks In Beijing Wikifly Technology Co.,Ltd.

With the continuous growth of China’s economy,more and more enterprises have realized that the effect and efficiency of strategy implementation plays a significant role in the development of enterprises.In this market demand,a large number of management by objectives software appeared.In recent years,they have achieved rapid development by overcoming the traditional OA system with low investment and meeting the market demand with the refinement and visualization of enterprise PDCA.However,most of the management by objectives software has not formed a stable and sustainable business model,leading to the enterprise can not develop for a long time.Therefore,only the design of the appropriate business model can let it occupy an advantage in the competition and not to be eliminated by the market.This article takes the Wiki Works software project of Beijing Wiki Flying Technology Co.,Ltd.as the research object,combs its development status,and draws the current development dilemma of the project: The product is relatively mature,but the promotion is not good.After that,a series of analysis tools are used to analyze the macro environment and industry competition faced by the company,as well as the company’s own resource conditions and operating capabilities.It is concluded that the project has the advantages and benefits of forming certain barriers in the tobacco industry,improving the quality and efficiency of state-owned enterprises to further expand market demand,and preferential tax reduction and exemption policies.At the same time,it faces unsatisfactory financing,fewer enterprise users,and low software awareness,poor promotion effect,many possible competitors,etc.Then through the analysis of the nine elements of the business model,the key points of the business model are obtained: establishing the brand influence,improving the charging mode,strengthening the regional advantages,and deeply mining the demand,with the use of broadening financing channels,optimizing organizational structure,and building corporate culture to ensure the implementation of business models.The theoretical significance of this paper is to expand the scope of business model theory and practice by studying and designing the business model of wikiworks software,and also provide a perspective for the theoretical research of business model.The practical significance of this article is to enhance management competitiveness.by objectives software to the level of business model,to provide a business model reference for Wikiworks software.