Research On Tourism Optimization Strategy Of China (Hainan) Museum Of The South China Sea Based On Tourist Satisfaction Evaluation

China(Hainan)Museum of the South China Sea,as a state-level museum and4 A scenic spot that explores the connotation of marine culture in the South China Sea,develops and innovates marine culture tourism products and displays the marine culture of the South China Sea to tourists,has important marine tourism research value.This study investigates the tourism development status of China(Hainan)Museum of the South China Sea on the spot,and obtains the relevant factors affecting the tourist satisfaction of museum through the survey of tourist satisfaction,so as to further analyze the problems existing in its tourism development.On this basis,combined with the information obtained from the field investigation,the results of questionnaire analysis and the successful experience of tourism development of other museums,this paper puts forward the tourism development optimization strategies of Museum in five aspects: visiting environment,display,interactive experience,service guarantee and personnel management,so as to promote the tourism optimization and tourist experience of Nanhai Museum,and continuously enhance its tourism attraction and influence,Then it is conducive to give full play to its exploration and publicity function of marine cultural tourism in the South China Sea,and provide a new perspective for the development of marine tourism in the South China Sea.