| The continuous development of the mobile Internet industry and media technology has created a booming development space for short video communication.As a new and developing form of short video on social media platforms,Vlog stands out from the crowd.Under the background of deep integration of media ecology,application of Vlog in news reports by mainstream media makes the transmission path of mainstream discourse more flexible,which has become a beneficial attempt for traditional media to respond to the development of media convergence.Vlog news with its personalized expression,good social interaction,the advantages of fitting the characteristics of Internet communication,etc effectively increased the closeness of the news,was favored by mainstream media and the broad audience and caused the attention of the academia and the industry.The innovative development of Vlog news also brings new challenges to on-camera journalists of traditional media.For example,the cognition of the role of a Vlogger,the change of view angle,the difference of narrative pattern,the new reporting voice and the application of new media equipment,etc.When facing of new forms of communication,whether on-camera journalists can deal with new challenges also affects the progress of development of media convergence and the effect of dissemination of news information.On-camera journalists in live-reporting Vlog news was selected as the research object and the Vlog news of National People’s Congress and Chinese People’s Political Consultative Conference was chosen as the research sample in this study.Data studies,case analysis method and comparative analysis method were adopted.First of all,the characteristics of basic concept and development current situation of Vlog news and live reports by on-camera reporters are summarized.Secondly,the research analyzes the "new changes" in the live reports of on-camera journalists in Vlog news from three aspects of reporting form,reporting content and reporting voice.Then,it discusses the skills of on-camera reporters in Vlog news,which shows that in order to adapt to the needs of media development and improve the professional ability,on-camera journalists can seek new forms of expression from the aspects of presentation of live site,discourse deign and interactive elements,etc to seek for new forms of expression and to achieve efficient communication.Finally,there are some problems in the development process of Vlog news,such as the tendency of abused entertainment,the lack of highlights in repetitive and long-winded narration and the lack of beauty in shooting and editing pictures,which also limit the development of Vlog news.At present,Vlog news is still in the process of developing continuously.In order to improve its communication effect,this paper argues that in Vlog news,on-camera reporters should insist the content first,balance the seriousness and entertainment of news,improve the ability of accurate expression,bestow value on Vlog news,create quality Vlog news and energize mainstream media to report news.The emergence of Vlog news innovates the ways of communication of mainstream discourse and accelerates the development of media convergence.At the same time,it also let the traditional media on-camera reporters to create a new breakthrough.It is hoped that the research of this paper can provide beneficial reference for deep research on the practice and theory of live reports of on-camera journalists in vlog news. |
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