| Since 2016,the "first year of mobile live broadcasting",based on the increasingly mature Internet technology,business ecosystem and audience demand,mobile news live streaming has also emerged.In the context of new media,mobile news live streaming has a huge impact on the traditional news dissemination model,and major media organizations have captured this development and focused on mobile news live streaming.Compared with the traditional live TV news broadcast,mobile news live has the characteristics of long duration,strong interactivity and real-time communication,which also puts forward higher requirements on the reporting strategy of the on-camera reporters.However,some of the reporters are not able to adapt to this change properly due to their inherent reporting mode and expression strategy,and cannot fully reflect the communication advantages of mobile news live.Therefore,in the new environment of media integration,it is worth studying how to enrich the reporting form and improve the reporting ability to better achieve high-quality reporting of mobile news live.On September 12,2019,Henan Radio and Television launched its own full-media mobile audio-visual platform-"Daxiang News" client.as of September 2022,the number of client downloads has exceeded 118 million times,the number of fans across the network exceeds 70 million,ranking firmly in the top three of the national radio and television new media influence index list."Daxiang News" promotes the dissemination of mainstream values,reshapes the competitive advantage of mainstream media,and becomes a model of integration of mobile Internet technology and live news.Due to the innovation and interactivity of the live broadcast form,the richness and personalization of the audio-visual language,and the diversity of the communication content,the study of the reporting strategy of "Daxiang News" has strong universality.Therefore,this article takes the client of "Daxiang News" in Henan Province as the research object,selects the corpus texts and reporting methods of several reporters in this live broadcast as the research sample and entry point,studies the strengths and weaknesses of the reporting strategies of the reporters,and tries to propose the improvement path of the reporters’ reporting ability.This article mainly adopts literature research method,case study method and comparative research method.Firstly,we analyze the real situation of on-camera reporters appearing in mobile news live broadcast,sort out the emergence,development and communication characteristics of mobile live broadcast,and analyze the challenges and opportunities faced by on-camera reporters appearing in the report from three perspectives: the background of the times,the media form and the communication object,respectively.Secondly,taking the live broadcast of "Daxiang News" client as the main case,we analyze the content production shift of on-camera reporters’ reports in mobile news live broadcast,and discuss the methods and techniques of on-camera reporters in this kind of reports through three levels of reporting perspective,reporting form and reporting tone,in order to provide practical paths for on-camera reporters to better cope with the new challenges.This is followed by an exploration of the problems with the reporting strategies of on-camera reporters in mobile news live,such as the lack of depth of coverage due to an imbalance in the awareness of in-depth communication,and the limited communication efforts due to the weak awareness of the active transformation of on-camera reporters,which has limited the development of mobile news live.By analyzing and sorting out the reporting strategies of on-camera reporter in "Daxiang News" client,this article aims to provide strategies for the improvement of on-camera reporter’ reporting ability in mobile news live.On the one hand,on-camera reporters should insist on content as king,create high-quality live broadcasts,break through the information cocoon and expand the audience’s information horizon,create a common time context,balance the height and temperature of news,improve news sensitivity and plough behind the news.On the other hand,on-camera reporters need to improve their media literacy,adhere to the priority of mobile,correctly guide public opinion,orderly and efficient scheduling of live broadcast sites and master multiple technologies,positioning themselves as composite all-media talents.Under this new model of live news,the transformation and upgrading of the reporting strategy of the reporter,as the main subject of the mobile news live,will have a direct impact on the quality of the mobile news live,the choice of the audience and the integration process of the news media.It is hoped that the research in this article can provide some reference value and useful reference for the in-depth discussion of the theory and practice of reporting strategy of the on-camera reporters in mobile news live. |
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