Research On The Development Of Digital Publishing In Chinese Museums

With the rapid development of mobile Internet technology,the digital publishing industry as an emerging business has shown a momentum of rapid development.In 2005,at the China Digital Publishing Expo,the concept of "digital publishing" was first proposed.With the support of national policies and the efforts of all parties,digital publishing has developed vigorously and has become an important direction for the publishing industry and even the cultural industry.The characteristics of digital publishing products,such as multimedia,interactivity,and high transmission rate,are in line with the development requirements of museums in the information technology era.The integration of museums and digital publishing has provided new ideas and construction directions for the inheritance and dissemination of various museum collections and cultural resources,and has gradually become an important carrier for the museum industry to transform from physical space to cyberspace.At present,many museums at home and abroad have applied the content and technology of digital publishing to the construction of museums,producing many digital publications with rich content and various forms.However,due to the different scales and stocks of museums at different levels and types,the overall development of museum digital publishing also presents an unbalanced status quo.With the help of the 5w theory of communication and the hierarchy of needs theory as a certain theoretical basis,this thesis adopts the method of literature research,case analysis and questionnaire survey to conduct research.Analyze the role played by the hidden elements of communication subjects,content,channels,and audiences involved in the process of museum digital publishing,and influence the overall development status of museum digital publishing,the development model of the subject,the development logic under the needs of audiences,and the future development.The basic idea is systematically discussed.The article is divided into five parts except the introduction.The first part sorts out the related concepts of digital publishing,clarifies the writing category of digital publishing in museums,and outlines the necessity of the development of digital publishing in museums.good macro environment.The second part summarizes the development status of museum digital publishing in my country,including the main publishing forms,publishing content and various museum publishing situations,trying to grasp the development of museum digital publishing macroscopically.The third part takes the communication subject in the 5W model as the perspective,analyzes the achievements and models of the development of digital publishing in museums at home and abroad through typical cases,finds the similarities and differences,and analyzes the reasons.Therefore,the fourth part takes the audience demand as the starting point to conduct a questionnaire survey,analyzes the influencing factors of the audience demand,and finds the value orientation of the museum’s digital publishing development.The fifth part summarizes the existing problems from the content of the first two chapters,and provides thinking for exploring the sustainable development of digital publishing in museums in my country.Channels to operate and develop,build featured content platforms,establish awareness of digital publishing innovation and copyright protection,take care of readers’ needs,and enhance rational interaction.The digital publishing of museums in my country is still in the initial stage of exploration,and how to better develop in the next stage still faces unknown difficulties.However,museum digital publishing has broad development space and prospects,and will become a new cooperation format between museums and digital publishing industry in the future.It is necessary to make good use of all policy opportunities and give full play to subjective initiative,so that the digital publishing of museums can develop in a healthy and sustainable manner.