Study On The Characteristics Of The Award-winning Works Of Media Creative Interactive Of China Journalism Award

With the depth of media integration,new media creative interactive works have caused the continued attention of various media in their unique advantages,and has also triggered the deep changes in news production methods and expression.As a research object,This study chose the four-year new media creative interactive class award-winning works of China Journalism Award,mainly using the research method combined with case analysis,which from the four levels of media distribution,topic characteristics,narrative strategies,communication laws.The study found that firstly,in the publication(release)media distribution presentation,the central grade media continues to sink to the local media,the topic is dominated by a major topic,and the people’s livelihood is clever,highlighting the people’s feelings.Second,in the narrative perspective,multi-composite perspective narrative;in the narrative logic,the space narrative is supplemented.In narrative language,use rich and vivid multimedia narrative languages.Third,in terms of propagation rules,the user-centered communication concept,human machine interaction and social media interaction are combined,followed by publicity law and push nodes,and fully expand the communication channel to achieve the same frequency resonance.Based on the above discovery,it provides experience to create an excellent creative interactive work: First,there is "height" on the topic,that is,the topic should fit the theme of the times,carry forward the mainstream values;the second is to express "temperature",That is,multiple sensory narratives,establishing emotional resonance with users;three is "intensity" in communication,that is,the use of fusion technology,and gives users an immersive interactive experience.