| In 2014,"media integration" was elevated to a national strategy.With the changing environment of Internet news communication and the development of media integration,the China Journalism Award has played an important role in promoting the development of media integration,and also plays an important role in guiding the development of media integration.2018,the China Journalism Award has established the category of media integration awards to show the latest achievements of media integration journalism in China.This paper takes all 194 award-winning works of the Media Convergence Award of the 28 th to 31 st China News Awards as the research object,mainly through content analysis and word frequency analysis,to quantitatively interpret the technical form of the media convergence,the publishing platform,the nature of the award-winning units,the content of the award-winning works and their preliminary comments,summarize their basic characteristics,and analyze their narrative strategies.The research found that in terms of technical means,the works of the China News Award Media Fusion Award can be described as skilled and completely normalized,highlighting better visual creativity and reading experience;In terms of channel distribution,phenomenological works are mostly released in combination with multi-platform matrix mechanism including social media,realizing the effective integration of proprietary platforms and third-party platforms,and a new pattern of win-win cooperation;In terms of award-winning units,although the majority of them are central or large-scale mainstream media,they tend to sink to provincial media and blossom in municipal and county-level media;In terms of content and theme,it shows the traditional characteristics of focusing on major themes,promoting the main theme,giving priority to positive reports and actively performing the functions of supervision and service;In the narrative aspect of the work,the subject is diverse and cooperative,and the zero focus,internal focus and external focus perspectives are used to form a participatory combination and linkage communication effect.In addition,through the analysis of the frequency of words in the preliminary evaluation of these four works,it was found that the judges’ experts mainly emphasized the communication effect of excellent media works,good technical application and other standards.Based on this,this paper puts forward some thoughts and views on how to innovate and create excellence in the future. |
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