Research On The Dissemination Effect Of Beauty Short Videos On RED

Since the birth of short videos,they have been loved by people for their rich content and diversified editing forms.The short video market now has its own unique set of dissemination processes,and the classification of thematic content has gradually become more refined with the changes in audience needs.At the same time,people’s demand for personalized beauty products continues to rise,making beauty short videos popular on major short video platforms.Among them,the RED,which is a short video platform for content cultivation,has been sought after by the beauty user group.The increase in people’s attention to beauty content has also made the competition in the beauty short video market on platforms such as RED intensified.However,due to the existence of short video platforms such as RED,video creation has become no longer complicated,and the content publishing process has become simpler.Everyone can publish and create videos.However,it is not easy to achieve a good communication effect for short beauty videos.Video creators should keep in mind the principle that content is king and think comprehensively from multiple perspectives,so that beauty short videos can achieve better results.At the same time,in the continuous updating of beauty short videos,some problems that are gradually exposed have yet to be solved.Based on this,the author attempts to explore the beauty short videos on the RED platform as the research object of this thesis.By researching and sorting out the content of related literature such as short videos,communication effects,and beauty short videos,this thesis uses the 5W communication theory and the theory of use and satisfaction in communication studies to analyze from the users who watched the beauty short videos of RED.From the perspective of cognition,behavior,and attitude,the effect of communication is analyzed;the structure of influencing factors in the communication process of communication subject,communication audience,and communication content is carried out;the literature research method,case analysis method and questionnaire survey method are used to conduct research,by using SPSS software to carry out descriptive statistical analysis,analysis of variance and correlation analysis on the data to verify the proposed research hypothesis,and then explore the factors that affect the effect of the RED beauty short video dissemination effect,it can put forward feasible suggestions for improving the communication effect of RED beauty short videos.