Research On The Construction Of Cultural Memory Of "Chinese Festival" Series Programs Of Henan Satellite TV

In the continuation and development of human history,memory plays a huge role,and one of the important meanings of cultural memory is inheritance.With the passing of the "past" and the impact of foreign cultures,many memories of traditional culture tend to be "forgotten",and the preservation and inheritance of traditional cultural memories are facing increasing challenges.In recent years,China’s mainstream media have actively invested in the innovation of cultural programs,and launched a large number of cultural programs with rich traditional culture,novel forms and profound connotations.Henan Satellite TV’s "Chinese Festival" series of programs,with the theme of "festival",ingeniously constructs the current cultural memory in the form that the current audience likes to hear,and uses modern audio-visual technology and multi-platform publicity to successfully create the Chinese festival cultural memory for the modern audience,allowing the audience to Experience the folk customs and strong atmosphere of Chinese festivals,form a strong cultural identity,and enhance the relevant cultural memory.Based on the cultural memory theory of the Assmann couple,this thesis analyzes the construction of cultural memory in the 2021 Henan Satellite TV "Chinese Festival" series from three aspects.First,Henan Satellite TV generally follows the following principles when choosing symbols for constructing cultural memory: presenting traditional cultural memory symbols,integrating current characteristic elements symbols,and forming festival ritual symbols.Second,Henan Satellite TV’s "Chinese Festival" series of programs constructs festival cultural memory through three methods of transformation: storytelling triggers memory presentation,situational reproduction of historical culture,and personalization of historical relics.Third,Henan Satellite TV’s "Chinese Festival" series of programs constructs cultural memory from three perspectives:macro and micro,history and present,and technology and art.Finally,through the in-depth analysis of Henan Satellite TV’s "Chinese Festival" series of programs,the innovative practical experience of constructing cultural memory in this cultural program is summarized: When retrieving memory,it’s necessary to optimize the selection of cultural memory symbols,make full use of emerging media technologies to promote the current transformation of traditional cultural memory,and build a platform for collective participation in construction to strengthen memory.