Research On The Impact Of Asset-light Strategy On Value Creation Of Xiaomi Company

With the rapid development of my country’s economy,the competition among enterprises is also intensifying.Therefore,realizing business transformation has become an important path for enterprises to adapt to the new economic normal and seek value enhancement.The asset-light operation model creates more value through the least investment.Its financial characteristics such as "light" asset form,"heavy" knowledge application,"high" investment efficiency,and "low" financial investment have prompted the Internet industry,real estate industry,The PC industry has begun to move towards a light asset model.As the division of labor and cooperation in the industry becomes more and more obvious,the main path of the asset-light model has been formed to capture the links with higher added value.How to reasonably arrange the links of company value creation under the asset-light operation mode is the important point of continuous research and discussion in the theoretical and practical circles.This paper mainly uses case study method,financial analysis method,comparative analysis method and other methods to conduct research.First of all,it expounds the industry background,research significance and purpose of the case,sorts out the theoretical research in the past,and further summarizes the definition and characteristics of the asset-light operation mode.Secondly,use the case study method to summarize and introduce Xiaomi’s basic situation,overall strategy and the characteristics of its asset-light operation model,identify the asset-light resources involved in this article,and determine the asset-light resources that exist in this case and should be analyzed.Explain that the case is in line with the asset-light enterprise to be studied in this paper.Thirdly,the value chain theory is applied to analyze Xiaomi’s value creation path,including focusing on brand value,increasing investment in R&D,making full use of upstream and downstream funds in the supply chain,outsourcing production,innovating marketing methods,and investing in companies with technological advantages to form an ecological chain.Finally,select the relevant data of Xiaomi from 2015 to 2020,from financial indicators such as financial performance and economic added value,use the comparative analysis method to intuitively reflect the value creation effect of the enterprise’s asset-light operation mode through charts,and then confirm Xiaomi’s asset-light operation mode.The path of enterprise value creation,summarizing experience and enlightenment for relevant enterprises to learn from.Through the research,it is found that:(1)the asset-light operation mode helps to improve the cash flow of the enterprise;(2)the asset-light operation mode is conducive to the formation of the core competitiveness of the enterprise;(3)the asset-light operation mode is conducive to the sustainable development of the enterprise.Through the analysis of financial indicators and economic added value,it is shown that the light asset model has indeed improved the enterprise value.Summarize the inspiration brought by Xiaomi’s operation model,and provide a useful reference for the transformation and development of other similar enterprises.