Research On Group Identification Construction Of Knowledge Video Fans

The development of new media technology has brought great changes to the dissemination of content.In recent years,with the continuous emergence and vigorous development of knowledge video content,high-quality content has gathered many fans.This research takes the knowledge video fan group as the research object,and takes the typical teacher Luo Xiang Fan Group-law school as a specific research case.It adopts the research methods of observation and in-depth interview,and summarizes their characteristics in content output and content consumption in the network environment.On this basis,this paper analyzes the reasons and driving forces of fan behavior and user stickiness,that is,to explore the motivation of knowledge video fan groups to participate in identity construction.Based on the theory of identity motivation,this paper summarizes three aspects:action and procedure preparation,dynamic construction and difficulty explanation.After acquiring behavioral motivation,this study further combs out the ways of fans’ identity construction from two aspects:self identity construction and group identity construction.The construction of self-identity mainly includes two aspects:one is that fans construct their ideal self by shaping the image of knowledge lovers,and the other is that fans reflect on the construction of self under the environment of social unrest.The construction of group identity is mainly summarized in three ways:first,use cultural symbols to build barriers inside and outside the community;second,build an online learning square for ritual learning;third,continuously strengthen collective identity through learning interaction.To sum up,this study generally explains the self identity construction and group identity construction mechanism of knowledge video fans from the three aspects of "in-depth participation in communication behavior""communication and construction motivation"--"construction method".