Research On The Development Strategy Of H Media Grou

The film and television media industry is a booming industry,and the public has a large demand for film and television entertainment.TV dramas,movies,variety shows and other programs have become the main way of entertainment for people.At present,China’s film and television media industry is also developing rapidly in technology.More and more high-quality domestic film and television works are appearing on the big screen,and the size of the box office market.The current market environment is in a period of development and change,and the changeable market environment provides both opportunities and challenges for the development of media enterprises.The media industry has both public and commercial attributes,so the development situation faced by media enterprises is more severe.At present,the development of cultural industry has become a development strategy at the national level.In this environment,the development of media enterprises faces not only unprecedented opportunities,but also severe tests.This paper takes H Media Group as the specific research object,analyzes the development environment of the media industry and the operation and development status of H Media Group in the past five years by means of data analysis,and points out the development dilemma of the enterprise in the current social environment.Comprehensive use of PEST,port five force analysis method of H media group developing the macro environment and micro environment,it is concluded that the enterprise in the development process of opportunities and challenges,combined with the enterprise own development ability and development vision for enterprise long-term development strategy.Such as ecosystem strategy to create new IP content and enhance the industrial chain backend development,realize H media group actual management of real entertainment industry.The core content strategy of the film and television sector gives full play to the advantages of H Media Group by breaking the dependence on well-known directors and actors,deepening the big production of film and television works,and arranging the production of New Year films.In terms of business support strategy,priority distribution and Internet + marketing are emphasized to help H Media Group have development advantages in the increasingly fierce market competition.And explore the safeguard measures needed in the strategy implementation link.This paper hopes that the research on the development strategy of H Media Group can help the media enterprises facing the same problem.