| With the rapid development of network information technology,the media industry has also ushered in a new round of development opportunities and challenges.Due to its own defects,the traditional performance evaluation system can no longer fully meet the needs of enterprise management in the development of the media industry in the new era,so it is particularly important to build a scientific,reasonable and operable evaluation system.It can help enterprises play a greater role in future development and promote the healthy development of enterprises.Taking Xinhuanet as a case,this paper briefly introduces the development process and current industrial situation of Xinhuanet,points out the possible problems of the current performance evaluation system of the industry,and analyzes the necessity and feasibility of system construction.Secondly,from the five perspectives of profitability,solvency,asset quality,development ability and social influence,with the help of analytic hierarchy method and efficacy coefficient method,an index system suitable for the evaluation of business performance of state-owned media enterprises was constructed,and case studies were carried out.The model measures the business performance of enterprises in five dimensions:profitability,solvency,operating ability,development ability and social influence,and sets several indicators in each dimension,and sets the corresponding weight of each indicator through expert scoring and analytic hierarchy,and the total weight is 100%.By calculating the relevant financial indicators and non-financial indicators of the enterprise between 2017 and 2021,and determining the scoring value according to the weight,adding the score value,the total score of the sample enterprises between 2017 and 2021 can be obtained,and then the total score of the enterprises in the same industry is calculated,so as to compare the change trend of the total score of the sample enterprises between 2017 and 2021 with the enterprises in the same industry,and analyze the trend.Finally,this study puts forward some countermeasures and suggestions for the problems encountered by state-owned media in the process of development,such as relatively single profit model,imperfect internal management system,and a series of common problems caused by industry characteristics,including optimizing the industrial structure,improving core competitiveness,strengthening asset management and risk control,etc.It aims to provide reference for the operation and development of state-owned media listed companies under the new situation. |
