Research On The Interactive Behavior Of Vlog Interest Group

With the rise and development of Internet technology,interest connection has become an important way to establish relations between people.The interest group formed under interest connection has become a new position for people ’s social interaction.In the process of the rise of Vlog and gradually becoming a network trend,a large number of users who love to watch Vlog gather in cyberspace,carry out communication practice in unfamiliar social fields,and form an interesting group centered on Vlog.How do Vlog interest groups interact ? What are the special features of the social interaction practice around Vlog ? Based on the above questions,this study attempts to analyze the interactive behavior of Vlog interest group from three aspects :motivation,mechanism and result.In this paper,participatory observation method,in-depth interview method and case study method are used as the research methods,and the typical Vlog interest group of social media platform-“self-care girl”group is selected as a case.Through long-term participatory observation and in-depth interviews with members of the group,the first-hand information needed for the research is obtained.The first part combs the related research of Vlog and interest group,defines and introduces the related concepts in detail,and explains the background and research methods of the thesis.The second part explores the causes and characteristics of the Vlog interest group.The development of media technology and the attention of the platform to Vlog provide external conditions for the formation of Vlog interest groups.The development of “self-consciousness ”of network users promotes them to pay more attention to their own needs,and then actively seek and join the interest group;in addition,in the context of algorithm recommendation,users establish implicit connections because of the same “ label ”,and even form implicit communities,which will be transformed into explicit interest groups under certain conditions.On the whole,the Vlog interesting group has the characteristics of organizational structure with Vlogger as the core,the multiplicity and mobility of membership,the openness and multidimensionality of activity space,and the ambiguity of group boundary.The third part analyzes the internal motivation of Vlog interest group interaction.On the one hand,group members under high pressure are eager to obtain emotional support and psychological comfort by watching Vlog and participating in group interaction.On the other hand,the fatigue of strong relationship connection and the demand for weak relationship connection promote network users to actively carry out communication practice in interest groups,so as to obtain social companionship and reduce loneliness in real life.The fourth part analyzes the interaction mechanism of Vlog interest groups.The members of the Vlogger interest group gather in the virtual social field,observe the self-presentation of Vlogger,and express their appreciation and identity to Vlogger and other group members through praise and attention.The daily items in the Vlog image become the object of consumption through the gaze and communication of the group members.The collective consumption desire drives the group members to interact and communicate around the “sharing of good things”.With the deepening of interaction,group members will carry out emotional dialogue and emotional sharing,forming emotional circle resonance and internal reinforcement.The fifth part analyzes the interaction results of the Vlog interest group.Through long-term interactive practice,Vlog members can construct virtual identity,gain a sense of belonging and promote the formation and diffusion of group culture.However,in the process of interaction,the penetration of capital and the dominance of desire will lead to the alienation of consumption behavior of some group members.Finally,this paper summarizes and reflects.The interactive behavior of the Vlog interest group reflects the lack of emotion,the need for emotional support and the praise of positive values of the youth group under the mobile social law.On the whole,the interactive behavior of the Vlog interest group has a positive effect on the youth group to alleviate loneliness,release life pressure and obtain emotional energy,but the phenomenon of consumer behavior alienation in the interaction process deserves further attention in the academic community.