Research On The Formation Mechanism And Dynamic Evolution Of Network Video User Information Cocoons

The rapid development of network video industry makes network video become the main way for Internet users to browse and obtain information.However,as an emerging business form,the problem of information cocoons brought by the development of network video industry is increasingly prominent,and the ensuing harms such as partial consumption of personal information,group circle polarization,and broken social public value need to be remedied.Therefore,clarifying the formation mechanism of network video user information cocoons,identifying the influencing factors of information cocoons,exploring the evolution process of cocoons,clarifying the key strategies of cocoons governance,and improving the ecological security of network video are the new challenges of network video user information cocoons governance.This paper takes the problem of network video users’ information cocoons as the research object,and studies the problem of network video users’ information cocoons based on information ecology theory,grounded theory,system dynamics theory and other related interdisciplinary disciplines.Firstly,based on the perspective of information ecology,using the qualitative research method of grounded theory,through semi-structured interview and step by step coding,this paper clarifies the influencing factors and action paths of network video user information cocoons,and forms a framework model of influencing factors and action paths of network video user information cocoons.Then,the dynamic evolution model of network video user information cocoons is constructed by using the classical infectious disease SEIR model in system dynamics,and the simulation experiment is carried out on the influence of the transition rate between different states on the system immune process.The study found that: Firstly,the formation of network video user information cocoons is affected by four dimensions: user,network video,video platform and social environment.The user dimension directly affects the formation of information cocoons,while the network video,video platform and social environment three dimensions affect network video users.Indirectly leads to the formation of information cocoons and makes users trapped in the cocoon room,difficult to find an effective path to break the cocoons.Second,the SEIR model can better fit the evolution process of the network video user information cocoon problem,reduce the infection rate of susceptible patients or the severe rate of mild patients in the system can reduce the maximum patient density,timely intervention measures can make the video user information cocoon problem within the system can be effectively controlled.The key to control the spread of information cocoon problem is to improve the immunity of individuals.Finally,based on the theoretical research results,the breakthrough strategy of network video user information cocoons is studied.In this paper,the research of network user information cocoons is precise to the network video user group,and the research scope of information cocoons is extended.The qualitative research method and computer simulation technology are introduced into the research of information cocoons,which enriches the research means in this field.Research results of existing research carried on the thorough development,cocoon housing problem for information management,network video ecological optimization provides the theoretical support and practical guidance.