Research On The Development Strategy Of The Competitive Music Variety Show "SUPER-VOCAL"

In 2018,Hunan Satellite TV(HNTV)launched China’s first original innovative vocal music competition variety show "SUPER-VOCAL".After broadcast,thanks to the show,China was hit with a musical phase.And the show make the low spread and low popularity of musical into the public view and high art got certain promotion and spread.China’s music variety shows beginning to target niche music formats and the music variety market is gradually a variety of special type of music variety show.Based on this background,this thesis takes the competitive music variety "SUPER-VOCAL" as the research object,takes the music art management and communication as the academic basis,and then through the collection and analysis of literature collate the development process and characteristics of Chinese competitive music variety shows.Then explore the program information,positioning,mode,production team,content,configuration and other aspects of the "SUPER-VOCAL",this thesis analyzes the internal and external environment of the program through SWOT analysis,and think about the methods and path of the future development of "SUPER-VOCAL".The first part mainly analyzes the development process and characteristics of China’s competitive music variety shows,sorts out the time line of China’s competitive music variety shows since 1984,and also analyzes and summarizes the characteristics of such programs.The second part is the general situation of the research object "SUPER-VOCAL",which mainly includes program related data and information,program positioning,program mode,production team,program content and program hardware configuration.The third part is the SWOT analysis of the program "SUPER-VOCAL".This part analyzes the advantages,disadvantages,opportunities and challenges one by one from the perspectives of content production,program formats,cooperative sponsorship,publicity and promotion.The fourth part,based on the analysis of the third part,proposes the paths and methods for the future development of the program,mainly including optimizing the internal structure of the team,innovating the program content,increasing the production of derivative programs,broadening the source of funds and enriching the communication channels.This thesis hopes that by combining the current market and the status of industry present situation,analyzes of the "SUPER-VOCAL I" and "SUPER-VOCAL II ",make some feasible suggestions for the development and innovation of the program,contribute a small strength for music communication industry,provide some innovative ideas for other domestic types of music variety show.The thesis also hopes that China’s music variety show market benign development and Music Cultural industry is blossoming and thriving.