A Study On The Interaction Mechanism Of Slow Variety Shows From The Perspective Of Interactive Ritual Chain

With the rapid development of new online media and people’s higher requirements for spiritual satisfaction in the pursuit of entertainment culture,slow variety shows have gradually come into people’s view and attracted widespread attention,but slow variety shows,which mainly bring emotional healing to people,are not fully reflected due to the interactive content and single form of interaction,resulting in the audience not being able to personally participate in the interaction of the programs,and their interactive positivity and emotional experience are not fully reflected.The interactive positive and emotional experience is not fully reflected.In 2020,MANGO TV launched China’s first original "sound interactive +reality show","Welcome Back To Sound",which innovates the slow variety show genre and enriches the interactive content,bringing audiences a good interactive experience and emotional healing.This paper firstly takes Hunan TV’s "Welcome Back To Sound" as a case study,focusing on the interactive ritual composition,expression and ritual stratification of this slow variety show,and tries to explore new interactive ritual results based on the interactive ritual chain combined with the new media environment,and then explores the interactive inspiration of the show’s innovative interactive mechanism for future variety shows to improve the positive interaction and enrich the emotional experience based on the previous research results,and finally points out the shortcomings in the show’s interaction and proposes optimization strategies.Firstly,in the construction stage of the interactive ritual,the interactive emotions of the participants in the Internet era are no longer limited to physical physical co-presence,but have migrated to virtual platforms,but their emotional energy has not been affected either;the programme has achieved good group gathering with virtual co-presence as the main focus and physical presence as a supplement,and the audience has achieved the construction of emotional perception,emotional interaction and emotional sharing in their interaction with the programme;secondly,the slow variety Secondly,the programme’s constant innovation in the form of interactions between the programme,the anchor and the audience has achieved good interaction between the programme,the anchor and the audience;secondly,the different positions of different subjects in the interactive rituals have created a hierarchy of rituals;secondly,in the interaction with the programme,the audience sees itself as a member of the group and takes the initiative to maintain the anchor and the order of the programme,i.e.the interaction has led to group solidarity and the formation of good moral standards and group symbols,while the programme The programme’s diverse interactive content provides a rich emotional experience for the programme’s audience and further strengthens the emotional energy.Based on the results of the previous rituals,it is found that the slow variety show "Welcome Back To Sound" continues to innovate and integrate the interactive format,interactive content and interactive platforms of the show,which is an inspiration for future slow variety shows to innovate and transform and strengthen emotional energy;however,the participatory observation and in-depth interviews also revealed that the show has problems such as uneven distribution of interactive content length,unsuitable guest line-up and programme positioning,and short interactive cycle.This paper will propose corresponding optimisation strategies to draw lessons for future interactive development of variety programmes.