Hyperlocal Village: Spatial Production And Media Practice Of Dounan’s "International Flower Capital"

In today’s highly marketized and media-oriented society,people cannot separate themselves from the market and media in various social practice activities.The development of "International Flower Capital" Dannan is closely related to marketization and media.All the space is produced by people’s practice in a specific social environment.At the same time,the constructed space will in turn restrict and anti-plastic people’s practice behavior,affect people’s production,life and other social practice activities,and promote the development of things.Dannan is constantly developing under the relay of multiple forces.Therefore,this paper selects Dounan as the research object,takes Dounan Village and Dounan Industrial Park as the main research site,adopts the field survey method and in-depth interview method,and tries to explore how Dounan evolves from a traditional rural area to an international flower capital under the practice of various forces.The observation angles mainly include spatial production and media practice.The research finds that as the product of Dounan constructed under the game of multiple forces,individuals,political power and economic capital are all important subjects of construction,among which the two main lines of industry and media development always run through,and with the development of media technology,the influence of media on the development of Dounan gradually deepens.The development process of Doulan showed obvious stage characteristics.In the early stage of development,a large number of villagers actively changed vegetables and planted flowers,making "flowers fall in Doulan".Later,due to the influx of a large number of political power and economic capital,Dannan entered a period of vigorous development.Various practical activities of various groups not only formed complex social relations,but also transformed the main space production of Dannan from production space to consumption space.Based on the huge trading volume,Dannan became the flower capital of Asia and gradually became a key node in the global industrial chain.Then,with the development of media technology,e-commerce has become the third major trading mode of Dounan.The media practice of live streaming e-commerce and ordinary consumers has constructed and interacted with Dounan."Mirror Dounan" and "physical Dounan" influence each other,and the virtual media space filled with various symbols and social relations has changed people’s imagination and practical activities.Therefore,in the practice of multi-subject activities,Dounan constantly transcends the restrictions of geographical location and is no longer limited to the original village.It gradually grows into a "super local village" with the combination of reality and reality and full of imagination,and becomes an internationally renowned "international flower capital".